Clipper re-brands.Clipper clipper, type of sailing ship, designed for speed. Long and narrow, the clipper had the greatest beam aft of the center; the bow cleaved the waves; and the ship carried, besides topgallant and royal sails, skysails and moonrakers—a veritable cloud of sails. , the pioneers of the organic and Fairtrade tea market in the UK, is re-branding for the first time in nearly a decade, but not before informing one million of its customers. Gill gill, in weights and measures gill, in weights and measures: see English units of measurement. Hesketh, Clipper's head of marketing comments: "Clipper stands, above all, for great tasting tea and we wanted to communicate this more clearly on pack. Our ethics ethics, in philosophy, the study and evaluation of human conduct in the light of moral principles. Moral principles may be viewed either as the standard of conduct that individuals have constructed for themselves or as the body of obligations and duties that a have always been at the heart and soul of everything we do, so this is why we have adopted our 'Natural, Fair and Delicious' message." One million inserts were sent out in packs in June 2008 to ask Clipper consumers what they felt was important; nearly 10,000 responses were received. The results showed that respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. felt 'taste' was most important when buying Clipper products, followed by people wanting to know if the product was from a Fairtrade source. Clipper sent out an additional one million inserts in October in its tea range to give consumers a sneak preview sneak preview n. A single public showing of a movie before its general release. Noun 1. sneak preview - a preview to test audience reactions of the new look and highlight that its packs of Everyday Tea, Green Tea and Infusions would be changing their look. |
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