Clipper launch new look.

Clipper Teas are introducing a complete change in design across all packaging in a brand strengthening exercise.

Now known only as Clipper to bring both their teas and coffees together under the one brand, the new look is contemporary and ensures high impact on the tea and coffee shelves.

Although the packaging is changing, the pricing and products remain exactly the same. The design change is being communicated to consumers through in-pack cards included in existing packs at least two months before the new design is launched.