ClipWords offers copywriters tens of thousands of words and phrases to prime the creative pump.ClipWords--A Collection of Promotion Phrases & Statements, 2nd Edition, is a collection of more than 19,000 words and phrases Words and Phrases® A multivolume set of law books published by West Group containing thousands of judicial definitions of words and phrases, arranged alphabetically, from 1658 to the present. commonly used in all sorts of promotion and advertising. Robert Robert, Henry Martyn 1837-1923. American army engineer and parliamentary authority. He designed the defenses for Washington, D.C., during the Civil War and later wrote Robert's Rules of Order (1876). Noun 1. E. Gorski, a 50-year advertising executive and founder of Illinois-based Gorski-Osterholdt Advertising and Epigraphics Software Inc., said, "I initially designed ClipWords as a unique cure for the writer's block writer's block Psychiatry An occupational neurosis of authors, in whom creative juices are temporarily or permanently inspissated experienced by even the best advertising copywriters This is a list of well-known advertising copywriters who founded a major multinational agency, have been inducted into an advertising hall of fame, or have been recognized with a lifetime achievement award. . "But it quickly grew into a useful brainstorming tool for writers and non-writers--entrepreneurs, administrators, book authors--anyone who has to write business letters, sales or fundraising
The 368-page volume's thousands of phrases are organized into about 160 topics. Each topic lists about 125 pertinent PERTINENT, evidence. Those facts which tend to prove the allegations of the party offering them, are called pertinent; those which have no such tendency are called impertinent, 8 Toull. n. 22. By pertinent is also meant that which belongs. Willes, 319. phrases, some as many as 180. For example, here are five topics of interest to newsletter marketers with a few representative phrases: * Best: "A cut above the best." "It's your money ... demand the best." "The ten best ...." And 120 other phrases. * Free: "Act now! Get it free!!!" "It's on us." "First month free." "Yours free if you respond right now!" "Want to free up some time?" and 175 other phrases. * Guarantee/Warranty: "Don't forget ... our guarantee is unconditional HEIR, UNCONDITIONAL. A term used in the civil law, adopted by the Civil Code of Louisiana. Unconditional heirs are those who inherit without any reservation, or without making an inventory, whether their acceptance be express or tacit. Civ. Code of Lo. art. 878. UNCONDITIONAL. ." "No questions, no hassles. That's our guarantee." "Your no-risk, double-money-back guarantee." "We'll send you a full refund TO REFUND. To pay back by the party who has received it, to the party who has paid it, money which ought not to have been paid. 2. On a deficiency of assets, executors and administrators cum testamento annexo, are entitled to have refunded to them legacies for the entire amount you paid." "Our products are guaranteed to give 100% satisfaction in every way." And 120 other phrases. * Investments: "A sound investment? A wise investment? A lucrative investment?" "Never fall in love with your assets." "Our mission is to help you make money." "Steer your money in the right direction." "If you're in need of investment intelligence." And 175 other phrases. * Savings: "Act fast. The time to save is now!" "Let us fill your wallet See digital wallet. with savings." "No gimmicks! You pay 1/3 the price." "Save $100 instantly." "It's ridiculous ... how much you can save!" And 175 other phrases. Other topics include holidays and seasons and specific subjects such as various sports, transportation, travel, money, computers, communications, health, and hospitals. Bob Gorski, whose books have sold in the tens of thousands, says his collection of promotion phrases is "like having a copywriter in a book." We say it's a one-stop-shopping swipe file Bookcoach 15:16, 9 October 2007 (UTC) A swipe file is a collection of tested and proven ads and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects. . ClipWords--A Collection of Promotion Phrases & Statements, 2nd Edition, by Robert E. Gorski, Epigraphics Software Inc., 368 pp., $24.95 plus $6.95 S&H. Available directly from The Newsletter on Newsletters. Use either the order from on page 4 of Marketplace or go to Newsletterbiz.com. RELATED ARTICLE: ClipWords--A Collection of Motivation Phrases & Statements Bob Gorski has also compiled ClipWords--A Collection of Motivation Phrases & Statements, designed to aid speech writers, creators of awards programs and meetings and conferences, and editors of newsletters. It's touted as "The Ultimate Cure for Writer's Block." The ClipWords motivational volume, which is also available on CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , comes in two versions: ClipWords with more than 20,000 clips in 158 categories, and ClipWords Pro with more than 50,000 clips in 354 categories. From the dozens of testimonials Bob has provided, I'd like to think that readers of The Newsletter on Newsletters are more experienced and professional than your average church, municipal or organization newsletter editor. Still, as Bob has noted, "even the best" can use a little help now and then. ClipWords is that help--in spades.--P.S. ClipWords--A Collection of Motivation Phrases & Statements, 2nd Edition, by Robert E. Gorski, Epigraphics Software Inc., 160 pp., $16.95 plus $6.96 S&H, CD-ROM, $39.96. ClipWords Pro--A Collection of Motivation Phrases & Statements, CD-ROM, $59.95 plus $6.95 S&H. Available directly from The Newsletter on Newsletters. Use either the order from on page 4 of Marketplace or go to Newsletterbiz.com. |
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