ClipWords offers copywriters tens of thousands of words and phrases to prime the creative pump.

ClipWords--A Collection of Promotion Phrases & Statements, 2nd Edition, is a collection of more than 19,000 words and phrases commonly used in all sorts of promotion and advertising.

Robert E. Gorski, a 50-year advertising executive and founder of Illinois-based Gorski-Osterholdt Advertising and Epigraphics Software Inc., said, "I initially designed ClipWords as a unique cure for the writer's block experienced by even the best advertising copywriters.

"But it quickly grew into a useful brainstorming tool for writers and non-writers--entrepreneurs, administrators, book authors--anyone who has to write business letters, sales or fundraising letters, newsletters."

The 368-page volume's thousands of phrases are organized into about 160 topics. Each topic lists about 125 pertinent phrases, some as many as 180. For example, here are five topics of interest to newsletter marketers with a few representative phrases:

* Best: "A cut above the best." "It's your money ... demand the best." "The ten best ...." And 120 other phrases.

* Free: "Act now! Get it free!!!" "It's on us." "First month free." "Yours free if you respond right now!" "Want to free up some time?" and 175 other phrases.

* Guarantee/Warranty: "Don't forget ... our guarantee is unconditional." "No questions, no hassles. That's our guarantee." "Your no-risk, double-money-back guarantee." "We'll send you a full refund for the entire amount you paid." "Our products are guaranteed to give 100% satisfaction in every way." And 120 other phrases.

* Investments: "A sound investment? A wise investment? A lucrative investment?" "Never fall in love with your assets." "Our mission is to help you make money." "Steer your money in the right direction." "If you're in need of investment intelligence." And 175 other phrases.

* Savings: "Act fast. The time to save is now!" "Let us fill your wallet with savings." "No gimmicks! You pay 1/3 the price." "Save $100 instantly." "It's ridiculous ... how much you can save!" And 175 other phrases.

Other topics include holidays and seasons and specific subjects such as various sports, transportation, travel, money, computers, communications, health, and hospitals.

Bob Gorski, whose books have sold in the tens of thousands, says his collection of promotion phrases is "like having a copywriter in a book."

We say it's a one-stop-shopping swipe file.

ClipWords--A Collection of Promotion Phrases & Statements, 2nd Edition, by Robert E. Gorski, Epigraphics Software Inc., 368 pp., $24.95 plus $6.95 S&H.

Available directly from The Newsletter on Newsletters. Use either the order from on page 4 of Marketplace or go to Newsletterbiz.com.

RELATED ARTICLE: ClipWords--A Collection of Motivation Phrases & Statements

Bob Gorski has also compiled ClipWords--A Collection of Motivation Phrases & Statements, designed to aid speech writers, creators of awards programs and meetings and conferences, and editors of newsletters. It's touted as "The Ultimate Cure for Writer's Block."

The ClipWords motivational volume, which is also available on CD-ROM, comes in two versions: ClipWords with more than 20,000 clips in 158 categories, and ClipWords Pro with more than 50,000 clips in 354 categories.

From the dozens of testimonials Bob has provided, I'd like to think that readers of The Newsletter on Newsletters are more experienced and professional than your average church, municipal or organization newsletter editor. Still, as Bob has noted, "even the best" can use a little help now and then. ClipWords is that help--in spades.--P.S.

ClipWords--A Collection of Motivation Phrases & Statements, 2nd Edition, by Robert E. Gorski, Epigraphics Software Inc., 160 pp., $16.95 plus $6.96 S&H, CD-ROM, $39.96.

ClipWords Pro--A Collection of Motivation Phrases & Statements, CD-ROM, $59.95 plus $6.95 S&H.

Available directly from The Newsletter on Newsletters. Use either the order from on page 4 of Marketplace or go to Newsletterbiz.com.