Clinton ad promotes making a difference

TITLE: "Listen."

LENGTH: 30 seconds.

AIRING: Nevada and South Carolina.

SCRIPT: Clinton: "Over the last week I listened to you and in the process I found my own voice. You helped remind everyone that politics isn't a game. This campaign is about people. About making a difference in your lives. It's time we had a president who stands up for all of you.

"I'm Hillary Clinton and I approved this message."

KEY IMAGES: Clinton giving her victory speech after Tuesday's New Hampshire primary is interspersed with slow motion clips of Clinton with supporters, chatting, listening, nodding.

ANALYSIS: The ad portrays her New Hampshire victory as a turning point, not just as a reversal from her loss in Iowa but as a new approach to politics. In the final days of campaigning in New Hampshire, she appeared less scripted, more ready to banter and take innumerable questions from audiences at her campaign events. Famously, she also displayed her emotions, responding to a question with a catch in her voice.

Her "politics isn't a game" is an echo of the emotional answer she gave the day before that caused a media sensation. Then, she said: "Some people think elections are a game."

The ad also offers a way around what has almost become a hackneyed call for "change." Instead, Clinton offers to "make a difference in your lives." That's a more personal representation of the same message.

The Nevada caucuses on Jan. 19 are the next battleground for Clinton and her Democratic rivals Barrack Obama and John Edwards, followed by South Carolina's Democratic primary on Jan. 26. Clinton is now spending more than $110,000 a week in ads in Nevada and more than $160,000 a week in South Carolina, according to data compiled by another presidential campaign.

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Analysis by Associated Press writer Jim Kuhnhenn

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On the Net:

Clinton ad: http://www.youtube.com/watch?vGg8PU_h3R-U