Clinique Brings Its Cosmetics Expertise to ModaCAD's "Fashion Trip" Virtual Shopping Experience.LOS ANGELES--(BUSINESS WIRE)--Aug. 18, 1998--ModaCAD Inc. (NASDAQ/NMS:MODA MODA Ministry Of Defense and Aviation (Kingdom of Saudi Arabia) MODA Maine Oil Dealers Association (Brunswick, ME) MODA Mission Operations and Data Analysis (usually seen as MO&DA) MODA Mode a ) today announced that it has signed an agreement with Clinique Laboratories Inc., one of the leading brands of prestige skin care and cosmetics, to participate in ModaCAD's upcoming e-business fashion content manager, Fashion Trip which is being co-developed with Intel Corp. and will be published by Sierra On-Line Inc. From the latest colour trend statements to specialized tips from the "Clinique Expert" to an interactive "Clinique Store," the Fashion Trip CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). will include a wealth of fun, helpful information from Clinique, specifically designed for women in their teens and twenties. The 3-D "Clinique Store," which was fashioned after Clinique's free-standing store at the Pittsburgh Airport, offers treatment, colour and tips information through direct links to Clinique's Web site. A leader in the online cosmetic world, in 1996 Clinique became one of the first prestige cosmetic companies to launch a Web site. Today, www.clinique.com offers one of the most extensive cosmetic sites on the Internet. It has 300,000 registered users and more than 2 million people have visited the site. Founded in 1968, Clinique is one of the great success stories of modern cosmetics history. The company is known worldwide for being the first allergy tested, 100 percent fragrance free prestige skin care and makeup line in the beauty industry. Trusted by women and recommended by dermatologists throughout the world, Clinique has enjoyed unprecedented success as one of the world's best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best cosmetics brands. Clinique is currently number one in its channel of distribution in both the United Kingdom and Japan, and is the USA's number one color cosmetic brand in prestige department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. . Clinique is available in 81 countries around the world. Joyce Freedman freed·man n. A man who has been freed from slavery. freedman Noun pl -men History a man freed from slavery Noun 1. , chief executive officer of ModaCAD said, "Skin care becomes an important aspect in a young woman's life. Our target demographic, of young women ages 15-28, are constantly looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. the skin care products that are right for them. ModaCAD, together with Clinique, will be providing an invaluable service to these young women. Fashion Trip will incorporate expert advice and editorial content provided by Clinique. By answering a few simple questions, Fashion Trip users will be able to receive advice specifically tailored to their individual skin type needs." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Holly Lopp, Manager of Clinique Special Markets and Technology, "Since the beginning, Clinique has discovered new ways to meet consumer needs. Clinique continually builds its future on a history of leadership. The number of women shopping on the Internet is increasing at an outstanding speed. We believe Fashion Trip is a cutting edge opportunity to service the growing needs of our customers." In addition to its famous 3-Step Skin Care System, which includes Facial Soap, Clarifying Lotion lotion /lo·tion/ (lo´shun) a liquid suspension, solution, or emulsion for external application to the body. lo·tion n. 1. and Dramatically Different Moisturizing Lotion, Clinique offers consumers a full range of high performance skincare makeup and sun protection products to meet the needs of every skin type, every age, everyday. The Clinique line-up also features three popular women's fragrances, Clinique Happy, Aromatics Elixir elixir /elix·ir/ (e-lik´ser) a clear, sweetened, alcohol-containing, usually hydroalcoholic liquid containing flavoring substances and sometimes active medicinal ingredients. e·lix·ir n. , and Wrappings, as well as Skin Supplies for Men, a complete selection of clinically formulated skin care and grooming products geared to men's skin. Clinique products can be found in fine department stores nationwide. ModaCAD is rapidly becoming a premier developer and supplier of digital content management technology enabling advanced product visualization Product Visualization involves visualization software technology for the viewing and manipulation of 3D models, technical drawing and other related documentation of manufactured components and large assemblies of products. It is a key part of Product Lifecycle Management. for electronic commerce. For the past 10 years, it has leveraged its core, patented rendering technology into a variety of electronic merchandising products primarily targeted at the home design, home furnishings furnishings the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers. , apparel and industrial design industries.
CONTACT: ModaCAD Inc., Culver City, Calif.
Gail Laguna (investor relations manager)
glaguna@modacad.com
Linda Freedman (VP marketing)
lfreedman@modacad.com
310/751-2100
310/751-2120 fax
Internet: http://www.modacad.com
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