Clinical Operations and Pharmaceutical Marketing: Communicating Clinical Trial Results.

Business Editors/Health/Medical Writers

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CHAPEL HILL, N.C.--(BUSINESS WIRE)--Jan. 23, 2004

Companies are developing new an innovative ways to communicate clinical results to consumers and physicians to accelerate product awareness and uptake, according to a just-released study by pharmaceutical research firm Best Practices, LLC.

"From Breakthrough to Blockbuster: Best Practices in Communicating Clinical Trial Results," http://www3.best-in-class.com/rr337.htm, reveals the strategies behind promoting study findings to build long-term recall among physicians and consumers. For example, the report covers:

-- Key therapeutic areas in which consumers actively seek

treatment information.

-- Tactics to communicate clinical trial to chronic disease

patients hungry for information due to illness duration.

-- Processes to target consumer advocacy groups with clinical

trial insights.

-- Ways to use doctor offices to communicate clinical trial

results to consumers

-- Clinical trial information debuts at major conferences or

publications, and following communication cascades through

levels of key opinion leaders.

-- Keeping the message alive through subsequent presentations and

publications.

-- Integrating study results into treatment guidelines and CME 

courses.

-- Using the sales force to heavily reinforce clinical findings

to physicians.

The leading practices, managerial insights and benchmark metrics in "From Breakthrough to Blockbuster: Best Practices in Communicating Clinical Trial Results," are drawn from interviews and benchmark surveys with 12 top-performing pharmaceutical companies.

"Pharmaceutical companies invest considerable resources in conducting large clinical studies," said Paul Meade, vice president at Best Practices, LLC. "Those that can best leverage study outcomes by associating them with a key product and effectively communicating benefits will gain significant advantage in the marketplace."

Download a summary of "From Breakthrough to Blockbuster: Best Practices in Communicating Clinical Trial Results" at: http://www3.best-in-class.com/rr337.htm

For more information about this report or other benchmarking reports, contact Mike Rogers at [phone] or at [e-mail].

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information about Best Practices, LLC, call [phone], or visit the corporate website at http://www.best-in-class.com/.