Cliffstar Corporation Selects Kenosia's dataAlchemy; Cliffstar is the First Private Label Manufacturer to Choose dataAlchemy.

Business/High-Tech Editors

DANBURY, Conn.--(BUSINESS WIRE)--Dec. 7, 2000

Cliffstar Corporation announced that it has selected Kenosia's dataAlchemy, a powerful state-of-the-art software application that represents some of the most innovative thinking in category management. dataAlchemy automates data importing and data management and combines it with data querying, data analysis and interactive presentation development in one easy-to-use application.

"We are very excited about dataAlchemy as we know it will enable us to understand our business and marketplace faster, better and more cost efficiently," explains Janice Barton, Vice President of Marketing, Cliffstar. "We have doubled our business in the last five years and as a leader in private label juices, we continually seek ways to accelerate our response time and our understanding of the marketplace with our customers and sales force. dataAlchemy will allow us to do just that."

"Based on some of the unique challenges that private label manufacturers face -- like efficient assortment, managing costs and narrow margins, Cliffstar Corporation faces an ever-increasing demand for quality analysis and presentations," says Kevin Blackwell, President of Kenosia. "dataAlchemy addresses their unique needs and continues to be the premier software solution for retailers, manufacturers and brokers in the category management arena."

dataAlchemy is the only software application that has the power to import data from virtually any source: including, ACNielsen, Retail Link, IRI, Shipment, and Spectra. dataAlchemy enables you to easily create and update analyses, convert the data into charts for PowerPoint, then communicate the information to your sales force, retail partners, and management. The software allows Cliffstar to accelerate marketplace analyses, communicate and gain a better understanding of marketing intelligence.

Cliffstar Corporation, whose sales have doubled in the last five years and has over 1000 employees, manufacturers more than 145 quality corporate brand label fruit juices and drinks for leading grocery customers throughout North America. Cliffstar is the nation's largest independent private label juice company. During the last year, Cliffstar has acquired Northland's private label division, purchased Carolina Products in Greer, SC, completed a marketing agreement with Westfield Maid Cooperative, Inc., created a marketing alliance with Leading Brands, completed construction of a 126,000 square foot warehouse in Dunkirk, NY and a new $3.5 million Schmalbach-Lubeca bottle-making facility and added a production line in Fontana, California.

Cliffstar also buys fruit from over 500 growers -- grape, cranberry and apple -- which ensures Cliffstar's high quality product standards. The company operates manufacturing facilities in Dunkirk, NY, Joplin, MO, Fontana, CA and Greer, SC with processing plants in Warrens, WI, East Freetown, MA and Fredonia, NY. Corporate headquarters are based in Dunkirk, NY, 45 miles southwest of Buffalo, New York.

Kenosia Corporation provides enterprise software to retail product manufacturers, retailers and brokers. Kenosia's goal is to develop and license software that transforms retail data into a clear message. Kenosia leverages software, technology and industry experience to maximize return on information investment. The company develops, markets, and supports the dataAlchemy family of data analysis and presentation software. For additional information, visit Kenosia's homepage at http://www.kenosia.com.

Copyright(c)2000 Kenosia Corporation. Kenosia is a trademark and dataAlchemy is a registered trademark of Kenosia Corporation. All other trademarks are the property of their respective owners.