Clifford W. Keevan Named Senior Account Supervisor at Mueller & Wister.PHILADELPHIA--(BUSINESS WIRE)--Sept. 21, 1999-- Clifford W. Keevan has been appointed to the position of Senior Account Supervisor at Mueller & Wister, Inc. He brings almost 40 years of experience in all phases of communications to this position. For the past 33 years, Mr. Keevan held a series of communications positions at Rohm and Haas Rohm and Haas Company (NYSE: ROH), a Philadelphia, Pennsylvania based company, manufactures miscellaneous materials. A Fortune 500 Company, Rohm and Haas employs more than 17,000 people in 27 countries. The annual sales revenue of Rohm and Haas stands at about USD 8.2 billion. Company, based in Philadelphia, PA, the world's second largest manufacturer of specialty chemicals A Specialty chemical is a chemical produced for a specialized use. They are produced in lower volume than bulk chemicals, of which petrochemicals, made from oil feedstocks, are the most common. However, both are produced in a chemical plant. . His most recent position there was Communications Manager for the Building Products Business. In this post, he developed and implemented communications programs and market research projects for each of the 10 market segments comprising this business. He also managed communications projects for selected strategic customers to help them build their businesses and communications programs for selected customer associations. During his lengthy career at Rohm and Haas, Mr. Keevan also held the positions of Communications Manager for the Adhesives and Sealant Sealant A thin plastic substance that is painted over teeth as an anti-cavity measure to seal out food particles and acids produced by bacteria. Mentioned in: Tooth Decay sealant see bone sealant. , Agricultural Chemicals, Plastic Sheet, Plastic Molding Resins, and Plastic Additives Businesses. He also held the positions of Product Publicity Manager, Corporate Publicity Manager, and Assistant Editor of the Rohm and Haas Reporter, the firm's external publication. Mueller & Wister serves a wide variety of clients, including major pharmaceutical, chemical, computer software, consumer, and service companies. Established in 1968, the firm integrates creative graphic design and copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. with overall marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales strategies to produce successful marketing programs and collateral materials. The company has expanded its scope of services with the addition of Metaforce Interactive(R), a division specializing in interactive training applications, CD-ROMs, Web site development services, interactive electronic games Electronic Games was the first video game magazine published in the United States and ran from 1981 to 1985. Co-founded by Arnie Katz, Joyce Worley and Bill Kunkel, it is unrelated to the subsequent Electronic Gaming Monthly. , and other new-media marketing solutions. NOTE TO EDITORS: Mueller & Wister's varied project portifolio can be viewed online at www.muellerwister.com. Metaforce Interactive's lastest shareware Software on the "honor system." The concept is that users try a product, and if they like it, they voluntarily pay a set registration fee or make a donation to the program's creator. There are tens of thousands of shareware programs; some fantastic, some awful. tools, games, and company information can be browsed at www.metaforce.com. |
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