Cliff Freeman and Partners Hired by Ultimate Electronics; The Experts in Home Entertainment Choose Advertising Agency.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Ultimate Acquisition Partners announced today that Cliff Freeman and Partners has been selected as creative agency of record for Ultimate Electronics, the national specialty consumer electronics and home entertainment retailer. The account was awarded after a recent review of several undisclosed agencies. Ultimate Electronics' budget for a rebranding push launching this fall is estimated between 12 and 14 million dollars. Operating as Ultimate Electronics and SoundTrack stores, the Thornton, Colorado-based retail chain is in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of a strategic realignment re·a·lign tr.v. re·a·ligned, re·a·lign·ing, re·a·ligns 1. To put back into proper order or alignment. 2. To make new groupings of or working arrangements between. under the direction of Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Mark Wattles and new President and COO Randall Baumberger. "Having an experienced retail executive like Randall lead our organization is a critical step in the rebuilding of an exceptional brand and company," stated Wattles. "His experience in building brands in world-class organizations is a perfect complement to the existing passion and unparalleled knowledge of our employees." Bringing Cliff Freeman and Partners on board as branding partners was another key strategic move. "Cliff Freeman and Partners gets it, understands the mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. of our customer and creates fantastic communications that people remember and respond to," said Wattles. "I want people to hear our story, and we knew it was clear exactly which agency could help us achieve our goals." "We're excited," said Cliff Freeman, Chairman and Chief Creative Officer of Cliff Freeman and Partners. "There's a compelling, unique position here and a serious commitment by Mark, Randall and the entire management team to being a standout in this category. We're looking forward to helping make that happen." The agency will handle branding and other services for Ultimate Electronics. Cliff Freeman and Partners will launch the campaign at the beginning of September, 2005. About Ultimate Electronics Ultimate Electronics, the expert authority in home entertainment, is a leading specialty retailer of home entertainment and consumer electronics products in nine states. The company operates 32 superstores, including 23 stores in Arizona, Illinois, Kansas, Minnesota, Missouri, Nevada, New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S). and Oklahoma under the trade name "Ultimate Electronics," and nine superstores in Colorado under the trade name SoundTrack. The 32 stores were recently purchased from Ultimate Electronics, Inc. by Ultimate Acquisition Partners, a company owned by Mark Wattles. The company appeals to a wide range of customers with an emphasis on selling mid-to-upscale products. The company's stores enable it to differentiate itself from its competitors by providing the industry's most comprehensive selection of name-brand consumer electronics, with an emphasis on limited-distribution upscale brands. Ultimate Electronics also offers an extensive range of superior customer services, including home installation, and displays its products in multiple home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers. and audio demonstration rooms. These factors, along with its policy of matching the lowest prices of its competitors, make it an attractive alternative to appliance/electronics superstores and mass merchants selling consumer electronics. About Cliff Freeman and Partners Cliff Freeman and Partners has created some of the world's best-known advertising campaigns. One of the most lauded agencies in the industry, they have received hundreds of awards for creativity and effectiveness from Cannes to California for ads that have become a part of American culture. Campaigns such as "Where's the Beef?" for Wendy's, "Pizza! Pizza!" for Little Caesars Little Caesars is estimated to be the fourth-largest pizza restaurant chain in the United States.[1] The company claims to be the largest carry-out pizza chain in the world as well as a favorite late-night stop of Quizno Dan's. , "It's the Most Wonderful Time of the Year" for Staples, among others, have etched an indelible mark on consumer consciousness and set a standard of excellence for advertisers throughout the world. Cliff Freeman and Partners has created advertising for well-known brands including Snapple, Sports Authority Sports Authority is the USA's largest full line sporting goods retailer. The company is headquartered in Englewood, Colorado. It operates over 400 stores in 45 U.S. states under the Sports Authority name. Total sales for the fiscal year ending January 29 2005 were $2.44 billion. , Canada Dry Canada Dry is a brand of soft drinks marketed by Dr Pepper/Seven Up, a unit of Cadbury-Schweppes. Canada Dry is best known for its ginger ale, but also manufactures a number of other soft drinks and mixers. , DSW DSW - penis war (Designer Shoe Warehouse), Wendy's, Mike's Hard Lemonade, Staples, Coca-Cola, Quiznos and Budget, among others. One of the few independently owned advertising agencies, it is known for advertising that is rooted in precise strategy demonstrated in breakthrough creative, which results in raising client sales and market share. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion