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Clif Bars Go Kosher; Also Dairy-free and Sulfur-free.


BERKELEY, Calif.--(BUSINESS WIRE)--March 12, 1999--All 10 flavors of Clif Bar Clif Bar (stylized as CLIF) is a brand of energy bar created in 1990 by Gary Erickson. History
It takes its name from Erickson's father, Clifford. The company was originally started as Kali's Bakery, but has since changed its name to Clif Bar Inc.
(R) have been certified as kosher kosher [Heb.,=proper, i.e., fit for use], in Judaism, term used in rabbinic literature to mean what is ritually correct, but most widely applied to food that is in accordance with dietary laws based on Old Testament passages (primarily Lev. 11 and Deut. 14).  by the Orthodox Union, exciting news for millions of consumers who prefer kosher foods

Main article: Kashrut


Kosher foods are those that conform to Jewish law. Invalidating characteristics may range from the presence of a mixture of meat and milk, to the use of produce from Israel that has not been tithed properly, or
 for quality, religious or dietary reasons.

Clif Bars, a leading brand of all-natural energy bars, will reach retail shelves with a kosher seal this summer.

In addition, every Clif Bar sold will now be dairy-free, with soy-based chips replacing dairy-based chips in the Carrot Cake Carrot cake is a sweet spice cake with grated carrot mixed into the batter. The carrot softens in the cooking process, and the cake usually has a soft, dense texture. The carrots themselves enhance the flavour, texture and appearance of the cake.  and Cookies `n Cream flavors. Apricot Clif Bar will soon contain only sulfur-free apricots, an important change for people allergic to sulfites (sulfur compounds). Dairy-free Clif Bars are in stores now; sulfur-free Apricot Clif Bars should arrive at retail outlets this summer.

Clif Bar Inc., a top producer of all-natural energy foods, announced these product innovations today at Natural Products Expo West in Anaheim, Calif. The company also introduced LUNA Luna

Any of a series of unmanned Soviet lunar probes, launched between 1959 and 1976, responsible for various lunar “firsts.” Luna 2 (1959) was the first spacecraft to strike the Moon; Luna 3 (1959) was the first to circle the Moon and took the first
(TM), a delicious, whole nutrition bar designed especially for women. LUNA's retail debut is scheduled for this summer.

"Our consumers asked and we listened," said Clif Bar Inc. co-founder Gary Erickson, in explaining the new improvements to Clif Bars. "That's one of our hallmarks, along with a respect for -- and sensitivity to -- the many lifestyles and preferences in this country."

Consumer interest in kosher foods has been growing dramatically. Kosher food sales exceed $3.25 billion annually, and an estimated 9 million consumers will purchase kosher foods annually by the year 2000. The Orthodox Union, kosher certifier of Clif Bars, is the largest, oldest and most recognized label in kosher certification.

Millions of Americans cannot consume milk because they are lactose intolerant in·tol·er·ant  
adj.
Not tolerant, especially:
a. Unwilling to tolerate differences in opinions, practices, or beliefs, especially religious beliefs.

b.
 or suffer from milk allergies -- making foods that are dairy-free essential to their daily lives. In addition, vegans The following is a list of notable people who practise (or practised) veganism. Entertainers
  • Pamela Anderson (actress) [1]
  • Casey Affleck (actor) [2]
  • Gillian Anderson (actress) [3]
  • Ed Begley, Jr.
 exclude animal products from their diets.

Sulfites, which are present in most dried fruits, can trigger allergic reactions allergic reaction
n.
A local or generalized reaction of an organism to internal or external contact with a specific allergen to which the organism has been previously sensitized.
 in sensitive individuals, including people with asthma.

Headquartered in Berkeley, Calif., Clif Bar Inc. was founded on the principle of promoting healthy snacks without highly processed ingredients. The result is Clif Bar, a great-tasting, all-natural energy bar. Today, Clif Bar Inc. is a leading producer of all-natural energy foods and ranked as one of the fastest-growing private companies in America by Inc. magazine. Clif Bar Inc.'s ethic of social responsibility includes an active community service program and extensive annual support for hundreds of charities and charitable events.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1U9CA
Date:Mar 12, 1999
Words:393
Previous Article:Maker of the Clif Bar Introduces LUNA -- The Whole Nutrition Bar for Women.
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