Clif Bar moves to 100-percent recycled cartons.In an effort to reduce its ecological footprint Ecological footprint (EF) analysis measures human demand on nature. It compares human consumption of natural resources with planet Earth's ecological capacity to regenerate them. , Clif Bar Clif Bar (stylized as CLIF) is a brand of energy bar created in 1990 by Gary Erickson. History It takes its name from Erickson's father, Clifford. The company was originally started as Kali's Bakery, but has since changed its name to Clif Bar Inc. Inc., Berkley, Calif., has announced that all of the cartons (caddies) that hold its energy and nutrition bars on store shelves will be made with 100-percent recycled paperboard, of which at least 50 percent will be derived from post-consumer scrap paper scrap paper n → pedazos mpl de papel scrap paper n → papier m brouillon scrap paper scrap n → . Clif Bar Inc. annually produces more than 10 million caddies, each holding anywhere from 12 to 16 of its Luna, Clif Bar or Mojo Bar products. By moving to recycled paperboard caddies instead of caddies derived from virgin wood, the company will dramatically reduce its impact on the planet by saving an estimated 7,500 trees and conserving more than 3.3 million gallons of water a year, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a press release. "The new packaging represents another big step in managing our company in an environmentally sensitive manner," Gary Erickson, Clif Bar Inc. owner and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , says. "We're working hard to be a sustainable business that acts responsibly on behalf of people and the planet." |
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