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Clif Bar Save Our Snow Winter Roadtrip Launches at SIA.


World Champion Freeskier Alison Gannett Joins Eco-Conscious Energy Bar Maker to Inspire Skiers and Boarders to Join the Fight Against Global Warming global warming, the gradual increase of the temperature of the earth's lower atmosphere as a result of the increase in greenhouse gases since the Industrial Revolution.

LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- World Champion freeskier Alison Gannett kicks off the 2007 Clif Bar Clif Bar (stylized as CLIF) is a brand of energy bar created in 1990 by Gary Erickson. History
It takes its name from Erickson's father, Clifford. The company was originally started as Kali's Bakery, but has since changed its name to Clif Bar Inc.
 Save Our Snow (SOS SOS, code letters of the international distress signal. The signal is expressed in International Morse code as … — — — … (three dots, three dashes, three dots). ) Winter Roadtrip today at the Snowsports Industry Association (SIA Sia (sī`ə) or Siaha (sī`əhə), in the Bible, family returned from the Exile.

SIA - Serial Interface Adaptor
) tradeshow in Las Vegas. Traveling in an RV powered by vegetable oil, the Clif Bar SOS Winter Roadtrip will visit ski resorts and schools in the Western United States Noun 1. western United States - the region of the United States lying to the west of the Mississippi River
West

Santa Fe Trail - a trail that extends from Missouri to New Mexico; an important route for settlers moving west in the 19th century
, Rockies and Canada over the next two months.

"The impact of global warming on snow pack levels is being felt worldwide," said Gannett. "We're seeing it this up close this year, both in Europe and the Eastern US. The goal of our roadtrip is to educate skiers and snowboarders about the issue and to provide simple steps each person can take to help reduce their impact on climate change."

A recent United Nations report warns that ski resorts at lower elevations, like those in the Eastern United States, could be shut down by 2030 if global warming continues at its current rate. The same report states that high elevation resorts, like those in the Rocky Mountains, will close by 2050.

"Clif Bar is stoked stoked  
adj. Slang
1. Exhilarated or excited.

2. Being or feeling high or intoxicated, especially from a drug.
 to partner with athletes like Alison who demonstrate an on-going commitment to protecting winter and the planet," said Ricardo Balazs, sports marketing manager for Clif Bar & Co, a natural and organic food maker for outdoor activities that has made the fight against global warming a top priority. "We hope the Clif Bar SOS Winter Roadtrip will inspire thousands of skiers and riders to take small acts that collectively will help save our snow."

For more information about the Clif Bar SOS Winter Roadtrip please visit www.clifbar.com/sos.
The Clif Bar & Co. SOS Tour Dates:

Brighton, Utah:                January 26th
Alta, Utah:                    January 27th
Park City, Utah:               January 28th
Aspen/Snowmass, Colorado:      February 2nd
Crested Butte, Colorado:       February 3rd-4th
Jackson Hole, Wyoming:         February 9th-11th
University of Oregon, Eugene:  February 14th
Whistler, B.C. (Canada):       February 17th-19th


About Clif Bar & Co.

Clif Bar & Co. (www.clifbar.com) is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the CLIF[R] BAR energy bar and LUNA Luna

Any of a series of unmanned Soviet lunar probes, launched between 1959 and 1976, responsible for various lunar “firsts.” Luna 2 (1959) was the first spacecraft to strike the Moon; Luna 3 (1959) was the first to circle the Moon and took the first
[R], The Whole Nutrition Bar for Women. Focused on great food and sustainability, Clif Bar & Co. works diligently to reduce its footprint on the planet from the field to the final product.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 22, 2007
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