Clif Bar Inc. Selects WongDoody as Ad Agency for $8 Million Account.Business Editors BERKELEY, Calif.--(BUSINESS WIRE)--Sept. 25, 2000 Clif Bar Clif Bar (stylized as CLIF) is a brand of energy bar created in 1990 by Gary Erickson. History It takes its name from Erickson's father, Clifford. The company was originally started as Kali's Bakery, but has since changed its name to Clif Bar Inc. Inc., the nation's third-largest maker of energy and nutrition foods, has named WongDoody of Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. as its full-service advertising agency following a review of 25 agencies. WongDoody will provide strategic and creative services to assist Clif Bar Inc. in advertising its three brands -- Clif Bar(R), the energy bar providing nutrition for sustained energy; LUNA Luna Any of a series of unmanned Soviet lunar probes, launched between 1959 and 1976, responsible for various lunar “firsts.” Luna 2 (1959) was the first spacecraft to strike the Moon; Luna 3 (1959) was the first to circle the Moon and took the first (TM), the whole nutrition bar for women(TM); and Clif SHOT(TM), the energy gel delivering quick energy to endurance athletes. Work on the estimated $8 million account is slated to begin in October. "We asked our three finalist agencies -- Black Rocket, Team One Advertising and WongDoody -- to solve a specific strategic and creative assignment for us," said Gary Erickson, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of privately held Clif Bar Inc. "While everyone did an excellent job, the quality of WongDoody's strategic thinking and creative concepts blew us away. We can't wait to unveil the finished advertising campaigns." "We're absolutely thrilled about the wonderful opportunities for Clif Bar Inc. -- a great company with excellent products," said Ben Wiener, managing partner of WongDoody. "It's got such a loyal following, and we're looking forward to expanding that." Clif Bar Inc., which expects sales to reach $75 million in 2000, currently handles its own advertising in conjunction with freelancers. The company retained AAR/Bob Wolf Partners, the Los Angeles-based consulting firm, to conduct the advertising agency review. With offices in Seattle and Los Angeles, WongDoody has 70 employees and billings of $80 million. The company's clients include Alaska Airlines, adidas America, MGM MGM in full Metro-Goldwyn-Mayer, Inc. U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925. Home Entertainment, Safeco Insurance, the Los Angeles Dodgers "Dodgers" and "Brooklyn Dodgers" redirect here. For the American football team, see Brooklyn Dodgers (football). For the Eastern Basketball Association team, see Brooklyn Dodgers (basketball). and the Seattle Supersonics. Based in Berkeley, Calif., Clif Bar Inc. is a leading maker of great-tasting, all-natural energy and nutrition foods. Founded in 1992, Clif Bar Inc. has been named to Inc. magazine's list of the fastest-growing, privately held companies privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. three years in a row. The food maker is dedicated to operating a socially responsible business by partnering with numerous charities and non-profit organizations. |
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