Clif Bar Inc. Owner and CEO Honored for Corporate Environmental Leadership; Global Green USA to Recognize Gary Erickson at 10th Annual Green Cross Millennium Awards.Business Editors/Environment Writers LOS ANGELES--(BUSINESS WIRE)--March 24, 2004 Clif Bar Clif Bar (stylized as CLIF) is a brand of energy bar created in 1990 by Gary Erickson. History It takes its name from Erickson's father, Clifford. The company was originally started as Kali's Bakery, but has since changed its name to Clif Bar Inc. Inc. Owner and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Gary Erickson is Global Green USA's recipient of the 2004 Green Cross Millennium Award for Corporate Environmental Leadership, recognizing his company's efforts to use renewable energy Renewable energy utilizes natural resources such as sunlight, wind, tides and geothermal heat, which are naturally replenished. Renewable energy technologies range from solar power, wind power, and hydroelectricity to biomass and biofuels for transportation. , eco-friendly packaging and organic ingredients. Global Green USA Global Green USA is the U.S. arm of Green Cross International. It is one of 30 national offices with over 70 professional staff worldwide. Global Green USA is a national environmental organization. References Global Green USA Website www.globalgreen. , the U.S. affiliate of Green Cross International founded by former Soviet President Mikhail S. Gorbachev, will honor Erickson and other environmental leaders tonight at the star-studded 10th Annual Green Cross Millennium Awards ceremony in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. at the St. Regis Hotel. Gorbachev, the 1990 Nobel Peace Prize The Nobel Peace Prize (Swedish and Norwegian: Nobels fredspris) is the name of one of five Nobel Prizes bequeathed by the Swedish industrialist and inventor Alfred Nobel. laureate, is expected to attend and receive a tribute for his continued efforts toward world peace and sustainability, marking his first California appearance in more than two years. Among those slated to present awards are film stars/activists Leonardo DiCaprio Leonardo Wilhelm DiCaprio (born November 11 1974[1]) is a three-time Academy Award-nominated and Golden Globe Award-winning American actor who garnered world wide fame for his role as Jack Dawson in Titanic. , Angelica Huston and Charlize Theron. Erickson is being honored for his commitment to reduce Clif Bar Inc.'s ecological footprint on the planet through a variety of environmental programs. These include helping build the first large-scale, Native American-owned wind farm to help offset the company's CO2 production (a major cause of global warming); using recycled packaging and eliminating the use of thousands of pounds of shrink wrap; and incorporating organic ingredients into CLIF(R) BAR, the first major energy bar brand to be certified organic. "Gary's deep commitment to the environment shines through both in and outside the workplace," said Mathew Peterson, president and CEO of Global Green USA. "He demonstrates that quality products, the environment and social responsibility do go together." The Green Cross Millennium Awards celebrate the environmental leadership of extraordinary individuals, companies and organizations who recognize the connection between humankind and nature. Other 2004 winners of the award who will be honored tonight are Zac Goldsmith, editor of The Ecologist; Gale Anne Hurd, film and television producer for Vahalla Motion Pictures; and the Los Angeles Community College District The Los Angeles Community College District (LACCD) is the community college district serving Los Angeles, California and some of its neighboring cities. In addition to typical college aged students, the LACCD also serves adults of all ages. . Past recipients include DiCaprio, Paul Hawken, Gary Hirshberg, Julia Louis-Dreyfus and Ted Turner. Founded in 1993 by Mikhail Gorbachev, Green Cross International has as its mission the goal of ensuring a just, sustainable and secure future by promoting a new sense of global interdependence and shared responsibility in humanity's relationship with nature. The organization has affiliates -- including Global Green USA -- in 28 countries. Based in Berkeley, Calif., Clif Bar Inc., a leading maker of energy and nutrition foods, is committed to sustainability from the field to the final product. It's products include CLIF(R) BAR, the energy bar providing nutrition for sustained energy; LUNA Luna Any of a series of unmanned Soviet lunar probes, launched between 1959 and 1976, responsible for various lunar “firsts.” Luna 2 (1959) was the first spacecraft to strike the Moon; Luna 3 (1959) was the first to circle the Moon and took the first (R), The Whole Nutrition Bar for Women(R); LUNA(R) GLOW(TM), the snack bar choice for women leading a low-carb lifestyle; MOJO Bar(R), the first natural snack bar with popular salty snack flavors; CLIF(R) Builder's(TM), the Entirely Natural Protein Bar(TM); and CLIF SHOT(R), The Natural Energy Gel(R) for endurance activities. |
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