Clif Bar Inc. Extends Sponsorship Agreement with U.S. Postal Service Pro Cycling Team Through 2004.Sports Editors/Cycling Writers & Columnists BERKELEY, Calif.--(BW SportsWire)--Nov. 5, 2001 CLIF BARS and CLIF CLIF Complex Listing Information File (telephony) CLIF Command Line Interface SHOT(R) are Energy Foods of Choice for Three-time Tour de France Tour de France World's most prestigious and difficult bicycle race. Staged for three weeks each July—usually in some 20 daylong stages—the Tour typically comprises 20 professional teams of nine riders each and covers some 3,600 km (2,235 miles) of flat and Victors Clif Bar Inc.'s CLIF(R) BAR and CLIF SHOT(R) are the official energy bar and gel, respectively, of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval Pro Cycling Team through 2004, it was announced today. The new agreement extends a two-year sponsorship deal which was to run through 2002 between Clif Bar Inc., the leading maker of all-natural energy and nutrition foods, and the world famous U.S. Postal Service The U.S. Postal Service (USPS) processes and delivers mail to individuals and businesses within the United States. The service seeks to improve its performance through the development of efficient mail-handling systems and operates its own planning and engineering programs. Pro Cycling Team, one of the sport's premier teams and winner of the last three Tours de France. "Every one of our riders ate on average three CLIF BARS, three LUNA Luna Any of a series of unmanned Soviet lunar probes, launched between 1959 and 1976, responsible for various lunar “firsts.” Luna 2 (1959) was the first spacecraft to strike the Moon; Luna 3 (1959) was the first to circle the Moon and took the first (TM) bars and seven CLIF SHOT during each stage of the Tour de France," said Freddy Viaene, head soigneur of the U.S. Postal Service team. "Our team members love the great taste and performance of Clif products, and we're excited these reliable energy sources will be part of our training and race regimens for the next three years." During the 2001 season, the U.S. Postal Service team consumed a total of 8,500 Clif Bars, 5,000 LUNA and 14,000 packets of CLIF SHOT. "We're very pleased to continue our relationship with the extraordinary riders who comprise the U.S. Postal Service Pro Cycling Team," said Gary Erickson, Clif Bar Inc. owner and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "It's an honor to know our products deliver all-natural, high-performance energy that is favored by world class cyclists." In 2002, the U.S. Postal Service team is expected to again focus on defending the Tour de France as well as competing in the Tour of Spain, the World Cup and Classics events, in addition to the major domestic races. Based in Berkeley, Calif., Clif Bar Inc. is a leading maker of great-tasting, all-natural energy and nutrition foods. The company's products include the CLIF(R) BAR, the energy bar providing nutrition for sustained energy; The CLIF(R) BAR ICE SERIES(TM), the decadent energy bar with real chocolate icing and caffeine; LUNA(TM), the whole nutrition bar for women(TM); and Clif SHOT(R), the natural energy gel(TM) for endurance activities. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion