Clif Bar & Company Gives Protein Some Zest With New Lemon-Flavored CLIF Builder's[TM] Bar.BERKELEY, Calif. -- Clif Bar Clif Bar (stylized as CLIF) is a brand of energy bar created in 1990 by Gary Erickson. History It takes its name from Erickson's father, Clifford. The company was originally started as Kali's Bakery, but has since changed its name to Clif Bar Inc. & Company is bringing the refreshingly tangy tang 1 n. 1. A distinctively sharp taste, flavor, or odor, as that of orange juice. See Synonyms at taste. 2. A distinctive quality that adds piquancy. 3. A trace, hint, or smattering. 4. taste of lemon to its CLIF Builder's[TM] protein bar lineup. The entirely natural CLIF Builder's Lemon bar combines 20 grams of protein from wholesome whole·some adj. whole·som·er, whole·som·est 1. Conducive to sound health or well-being; salutary: simple, wholesome food; a wholesome climate. 2. soy and nuts with a smooth-but-zesty lemon flavor. The new Lemon CLIF Builder's is now available at natural foods and grocery stores nationwide for a suggested retail price of $1.99. Lemon is the first fruit flavor ever used in CLIF Builder's protein bars and one of the first lemon flavors in the category. CLIF Builder's protein bars are made with all-natural and organic ingredients. They use only natural protein, and are free of antibiotics, hormones and genetic modifications. In addition, CLIF Builder's doesn't contain trans fats trans fat n. 1. A trans fatty acid. 2. Trans fatty acids considered as a group. trans fat A fat containing trans fatty acids. or partially hydrogenated oils and is considered a low-glycemic food. CLIF Builder's has created an educational booklet and consumption tracking chart to help people better understand the important role protein plays in total body health and fitness. The CLIF Builder's booklet and tracking chart are available at http://www.clifbar.com/protein/. CLIF Builder's is the top-selling protein bar in natural food stores. About Clif Bar & Company Clif Bar & Company is a leading maker of all-natural and organic foods and drinks, including the organic certified CLIF[R] BAR energy bar, delivering Nutrition for Sustained Energy[R], and LUNA Luna Any of a series of unmanned Soviet lunar probes, launched between 1959 and 1976, responsible for various lunar “firsts.” Luna 2 (1959) was the first spacecraft to strike the Moon; Luna 3 (1959) was the first to circle the Moon and took the first [R], The Whole Nutrition Bar for Women[R]. Committed to sustainability, Clif Bar & Company works diligently to reduce its footprint on the planet from the field to the final product. For more information please visit clifbar.com. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Product samples and photos are available on request. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5987769&lang=en |
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