Clients demanding more comprehensive real estate services.

As retail and institutional clients are faced with limited prime space and escalating real estate values, achieving industry standards does not simply require leasing space at the most advantageous terms or selling property to achieve the highest price possible in a given market. The retail brokerage industry has evolved into a highly specialized service profession with unlimited potential.

Clients who once required basic brokerage services now demand shrewd negotiation teams and sophisticated financial analysis. To be truly responsive, real estate organizations must provide their clients with more than conventional brokerage services, and recognizing this, Winick Realty Group has expanded its already comprehensive scope of services to meet the constantly changing needs of corporate and institutional clients.

Each of our newly expanded services has emerged as a discrete discipline, dedicated to understanding and satisfying the needs of corporate and institutional commercial holders of real estate, whose space requirements are often in a state of constant fluctuation. Whether these requirements are generated by mergers and acquisitions, downsizing or expansion, decision-makers demand creative disposition and acquisition solutions.

The Winick Realty Group has established a leadership position in the industry based on its work on behalf of diverse national and regional entities that control extensive real estate portfolios. For these principals, either retailers or owners, we provide comprehensive evaluations for their properties. The Winick team quickly delivers carefully conceived, pragmatic solutions that enhance the value of their holdings, while concurrently minimizing potential losses that might otherwise accrue.

Expanding Core Competencies 

Winick has continued to expand its menu of core competencies to serve retail tenants as well as owners.

Site Strategy: Identifying Retail Opportunities

Site Identification and Feasibility: There are often a myriad of factors to be considered in developing the best solution for the owner and the tenants. On the tenant side, there may not be a sufficient term remaining on a lease for subtenants or assignees to make a substantial financial commitment to a particular location. In such instances, Winick ascertains whether the landlord will grant a lease extension, an option to renew or a new lease to a qualified subtenant/assignee.

Lease Negotiation/Financial Review: In other cases, the lease may contain use, signage, demising or assignment restrictions. Such prohibitions may severely limit the universe of potential subtenants and assignees. Approaching the landlord in a tactful and constructive manner, Winick attempts to have such limitations rescinded or modified.

Traffic and Demographic Market Research: In still other situations, the lease rent may be in excess of or below "market value." As in all cases, Winick prepares a comparative cash-flow projection, highlighting the essential transaction elements for consideration. The cost of money is then factored into the equation, and alternative solutions depicted for comparative analysis and evaluation. The firm then presents recommendations that may suggest subleasing or assigning for a profit; or, to limit an obvious loss, a lease buy-out strategy for implementation.

Property Management for Interior Installations: Winick is also often called upon to provide support services in the areas of construction management for clients. This enables Winick to facilitate the various requirements associated with site disposition or occupancy. If requested, Winick obtains estimates for demolition, asbestos removal and total scope of project costs. Winick often recruits architects, engineers, legal counsel and other professionals to lend support for such efforts on behalf of the client. A "team approach" calls upon such resources to help bring projects to successful fruition for those parties Winick represents.

Creating Value for Property Owners

Location Searches: After consultation with the client and review of the various alternative strategies available, Winick defines which retailers would have interest in each particular location. With care and efficiency, Winick uses its extensive information resources to determine which retailers would be most interested. An in-house computer system is then tasked to focus on the search criteria of major national, regional and local retailers who wish to secure space o additional locations that match the site(s) on offer.

Tenant Evaluation: Winick identifies the most compatible types of tenants or buyers based upon the profiles established and the client's disposition objective. The firm then targets the most appropriate retailing ten ants or buyers of real estate, utilizing extensive marketing and promotional programs.

Portfolio Advisory and Consulting Services: For corporate owners, Winick analyzes the corporate or institutional client's portfolio from a variety of vantage points, base on the client's specification, providing custom asset disposition recommendations an other repositioning strategies. From the out set of each assignment, Winick conducts an assessment of each property consisting of: site inspections, demographic overviews, market segmentation analyses, neighborhood compatibility studies and consumer traffic surveys. Utilizing an extensive computer-based system, together with professional expertise and all other relevant information, Winick carefully establishes the market value of each site. Winick then works with each of our clients to define each situation and determine alternative disposition scenarios.

Property Repositioning: Other material issues that often arise include: lease "recapture provisions" and the implications resulting from competitors taking over the site(s) the client is desirous of disposing. The amortization of costs, coupled with instant market conditions, come into play in such situations. Winick provides a clear perspective of the market for each transaction, in the context of the stated goals the client wishes to achieve. "Best and Worst" case scenarios are offered for consideration, and the most appropriate course of action formulated.

Strategic Marketing: Winick's award-winning programs, consisting of innovative marketing materials, targeted media planning, focused direct-mailings, highly visible site displays, telemarketing and the use of national broker network affiliations, consistently culminate in successful disposition achievement. The goal is to ensure property dispositions that are brought about in the most cost-effective and timely manner possible. Developing a focused, comprehensive marketing plan that incorporates all of these media is the key to Winick's success in this realm.

Proven Performance

A proven record of performance in this burgeoning field, combined with Winick's commitment to service, has resulted in its appointment as the exclusive broker and consultant for the disposition of The Chase Manhattan, 34th Street and North. As a result of this strategic relationship, Winick markets some of the most sought-after locations in the City. In addition to creating space for the bank's retail branches, Winick manages the changing space requirements the institution faces as a greater portion of its personal banking business is done on-line and through Internet transactions.

Among other prominent clients, Winick has been engaged by Republic National Bank for retailing space solutions, as well as disposal of their excess properties in Manhattan and throughout the five boroughs. As this corporate banking institution acquired major savings banks through the past decade, each came with significant loan portfolios and branch network. Through Winick's analysis of property values and space requirements, Republic was able to consolidate their new portfolios and expand their existing spaces.

Another one of our signature exclusive retail clients, Duane Reade drugstores, has relied on Winick to not only secure the most prominent, heavily trafficked retail outlets, but to use creative solutions, such as one-of-a-kind combination retail sites to increase visibility and create space where there is none. In some cases, the combination of retail tenants has lead to increased retail traffic, providing mutually beneficial spatial conditions and increased sales for all involved retailers. These assignments have brought the firm to the national retail scene, highlighting our district corporation strategy.

Winick's creative retail leasing and consulting services have significantly enhanced our image and outreach. As a result, we have gained prominence in the industry, and are now recognized as one of New York's leading full-service retail real estate firms. The Winick team comprises over 30 real estate professionals. In a time when market conditions are rapidly changing, the entire organization is dedicated to providing responsive service, counsel and direction for all parties represented.