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ClientLogic and DIRECTV Sign Multi-Year Customer Care Contract Extension.


Outsourcing Partnership Drives Customer Service Excellence through Innovative Management and Best in Class Operational Practices

NASHVILLE, Tenn. -- ClientLogic, a leading global business process outsourcing Business process outsourcing (BPO) is the contracting of a specific business task, such as payroll, to a third-party service provider. Usually, BPO is implemented as a cost-saving measure for tasks that a company requires but does not depend upon to maintain its position in  provider, today announced the signing of a multi-year contract extension with DIRECTV, Inc., to continue providing award-winning customer care and technical support to DIRECTV's more than 15.6 million customers. The contract extension is the result of a successful outsourcing partnership focused on driving customer service excellence through industry-leading business and operational initiatives.

ClientLogic and DIRECTV began working together in 2004 with the common goal of providing the highest level of customer care in the industry. ClientLogic immediately implemented a multi-level client management team to ensure all lines of communication "Lines of Communication" is an episode from the fourth season of the science-fiction television series Babylon 5. Synopsis
Franklin and Marcus attempt to persuade the Mars resistance to assist Sheridan in opposing President Clark.
 between the organizations - from strategic to tactical - were always open. The "peer to peer" management team, along with highly-specialized auxiliary staff, has consistently identified business and operational initiatives to elevate customer care performance to the next level.

"Customer satisfaction has been the cornerstone of DIRECTV's success since its inception and that will be an area of intense focus in 2007," said John Suranyi, president, sales and service, DIRECTV, Inc. "ClientLogic has been a key partner in ensuring that each of our customers has the best experience possible and we're pleased to continue this important relationship."

"Our work with DIRECTV demonstrates ClientLogic's commitment to developing true outsourcing relationships that move business forward," said Julie Casteel, chief global sales and marketing officer at ClientLogic. "Through innovative management practices, training programs and business strategies, ClientLogic has become an engrained part of DIRECTV's success and we are proud to work with a company that shares our commitment to customer service excellence."

About DIRECTV, Inc.

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 15.6 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 SUNDAY TICKET[TM], and MLB EXTRA INNINGS MLB Extra Innings is an Out-of-Market Sports Package distributed by most cable and satellite providers in North America. The package allows its subscribers to see up to 60 out-of-market Major League Baseball games a week using local and national television networks. [TM]. DIRECTV (NYSE NYSE

See: New York Stock Exchange
:DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. ) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan[TM], US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on the Company, please visit directv.com.

About ClientLogic

ClientLogic is a leading global business process outsourcing (BPO BPO Business Process Outsourcing
BPO Benevolent & Protective Order (of Elks of the USA)
BPO Benzoyl Peroxide
BPO Business Process Optimization
BPO Broker Price Opinions
BPO Buffalo Philharmonic Orchestra
) provider in the customer care and back office processing industries. ClientLogic's global footprint spans 49 facilities in 13 countries throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Africa, Central America and Asia. ClientLogic's consistent service quality across channels, media and countries helps clients improve their return on customer investment by reducing service cost, improving customer retention and increasing revenue per customer. ClientLogic's industry-leading clients include Sony Corporation, DIRECTV, ABN AMRO, British Telecom (BT), LTU LTU Luleå Tekniska Universitet (Luleå University of Technology; formerly Luleå Tekniska Högskola)
LTU Lithuania
LTU La Trobe University (Australia)
LTU Lufttransport-Unternehmen GmbH
, Neuf Telecom and United Online (Juno/NetZero). A subsidiary of Canadian diversified company diversified company

A company engaged in varied business operations not directly related to one another. A diversified company is less likely to suffer either a collapse or a spectacular gain in earnings compared with a firm concentrating its operations in a
 Onex Corporation, ClientLogic is among the top five global customer care providers, managing more than half a million customer interactions each day of the year. For more information, please visit http://www.clientlogic.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 22, 2007
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