ClientLogic Selects Unica Corporation's Affinium to Enhance its Multi-Channel Customer Management Services.Business/Technology Editors LINCOLN, Mass.--(BUSINESS WIRE)--March 26, 2002 ClientLogic Leverages Affinium Suite to Generate Additional Revenue for Clients Unica(TM) Corporation, a worldwide provider of award-winning enterprise marketing management solutions, today announced that ClientLogic, an international provider of integrated customer management Integrated customer management (or its acronym, ICM) is a business strategy for improving support by sharing information between discrete departments. ICM brings together three business principles: alignment, agility, and customer-centricity. services, has selected Unica's Affinium(TM) Suite to enhance its multi-channel customer care, fulfillment and marketing services. Affinium will power real-time personalization and more effective up-selling, cross-selling and customer retention through ClientLogic's services, enabling ClientLogic's 250+ clients to generate additional revenue by utilizing automated, personalized and collaborative marketing capabilities. "Unica's Affinium enhances the intelligence piece of our customer interaction solution, further empowering us to `think like a customer' at every point of contact, whether it be phone, mail, email, fulfillment or billing," said Julie Casteel, chief of client and account management at ClientLogic. "Because Affinium is solidly built for handling both simple and complex marketing tasks, we are able to offer a dependable, scalable product to our industry-leading clients who wish to better serve their customers. Affinium's ability to integrate with existing datamarts and operational CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. applications means quick implementation and immediate ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ; we anticipate a yield on our investment within mere months. That's remarkable in our industry." ClientLogic provides customer support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services through multiple channels, acting as a seamless extension of their clients' businesses. ClientLogic will integrate Unica's Affinium into its multi-channel customer management solution to apply customer intelligence across the entire customer experience. ClientLogic's clients will benefit by being able to identify their most valuable customers; design, measure and optimize personalized support and service programs to reach customers across a number of touch points; and build lasting, more profitable customer relationships. The integrated solution will be fully implemented with a new ClientLogic client in the second quarter of 2002. "Affinium's integration into ClientLogic's service suite is ideal for its clients' needs and provides ClientLogic with a key way to differentiate its offerings from other customer service providers," said Yuchun Lee, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder of Unica. "The customer intelligence provided by Affinium will aid ClientLogic in maintaining a seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. of communications on behalf of the company's clients, resulting in a greater return on their clients' investments across the entire customer experience and throughout the customer lifecycle." About ClientLogic ClientLogic is an international provider of integrated customer management solutions, including customer contact, fulfillment and marketing services. A subsidiary of Canadian diversified company diversified company A company engaged in varied business operations not directly related to one another. A diversified company is less likely to suffer either a collapse or a spectacular gain in earnings compared with a firm concentrating its operations in a Onex Corporation Onex Corporation TSX: OCX is a Toronto based investment firm. It was founded in 1983 by Gerry Schwartz. Today it is a publicly traded company but Schwartz has 67.6% of the voting control and continues to serve as Chairman and CEO. , ClientLogic is headquartered in Nashville, Tennessee “Nashville” redirects here. For other uses, see Nashville (disambiguation). Nashville is the capital and the second most populous city of the U.S. state of Tennessee, after Memphis. and operates in 46 locations in 9 countries throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. ClientLogic's 250+ industry-leading clients include Sony Corporation, Hewlett-Packard, TiVo, National Geographic Television and Zales.com. ClientLogic offers an international suite of services, including integrated customer acquisition, list management and brokerage, database design and development, multi-channel customer and technical support (phone, fax, eMail, Chat, Self-Help, etc.), eCommerce services and warehousing/fulfillment. For further information about the company, visit www.clientlogic.com. About Unica Unica Corporation provides award-winning enterprise marketing management solutions for innovative companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning for added profitability and marketing success. Based on an open, scalable architecture, Unica's Affinium Suite enables marketers to gather and analyze knowledge from multiple data sources; identify customer wants and needs; plan, execute and manage tailored programs for interactions through multiple touchpoints; and measure and optimize marketing effectiveness. Hundreds of businesses worldwide rely on Unica's software and services. Customers include Lands' End, Merck-Medco, Bank of Montreal “BMO” redirects here. For the mathematics competition, see British Mathematical Olympiad. Bank of Montreal/Banque de Montréal (TSX: BMO, NYSE: BMO) is Canada's fourth largest bank[1], and is classified as a Domestic Chartered Bank (Schedule I). , Nordstrom, ABN AMRO, Cintas, Scotiabank, Choice Hotels and Nationwide. Unica is a privately held, global company with offices in the U.S., London and Singapore, and a network of world-class partners, including Acxiom, Compaq Computer, Braun Consulting, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , PeopleSoft, and PwC Consulting. For more information, call 781-259-5900 or visit www.unicacorp.com. Unica, Unica Affinium, Affinium, Affinium Campaign, Affinium Campaign iX, Affinium Model, Affinium eMessage, Affinium Interact, Affinium Report, Universal Dynamic Interconnect, Interconnect Modules, Powering Marketing Innovation, Customer Value Maximization Value Maximization Increases in owners' wealth achieved by maximizing of the value of a firm's common stock. , MAP, and One-to-One Optimization are trademarks of Unica Corporation. All other trademarks are the property of their respective owners. |
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