ClientLogic Expands Scope of Integrated Continuity Program; National Geographic Television and DDM Press Among Companies Turning to ClientLogic to Build Sustainable Revenue Streams.Business/Technology Editors NASHVILLE, Tenn.--(BUSINESS WIRE)--Nov. 27, 2001 ClientLogic Corporation, an international provider of customer management services, today announced an enhanced, integrated Continuity Program designed to help companies improve brand loyalty and guarantee reliable revenue streams through recurring re·cur intr.v. re·curred, re·cur·ring, re·curs 1. To happen, come up, or show up again or repeatedly. 2. To return to one's attention or memory. 3. To return in thought or discourse. product fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. programs. Among the companies leveraging ClientLogic to manage their continuity programs are National Geographic Television and DDM (Distributed Data Management) Software in an IBM SNA environment that allows users to access data in remote files within the network. DDM works with IBM's LU 6.2 session to provide peer-to-peer communications and file sharing. See also distributed database. Press (Maxim Books). ClientLogic's Continuity Program builds upon the concept of recurring fulfillment traditionally utilized for products such as CDs and books (i.e., CD-of-the-month club). Increasingly, continuity programs offer opportunities to bolster a broader range of replenishable products, including vitamins, personal care products, office supplies Office supplies is the generic term that refers to all supplies regularly used in offices by businesses and other organizations, from private citizens to governments, who works with the collection, refinement, and output of information (colloquially referred to as "paper work"). , collectibles, gourmet foods and more. By utilizing ClientLogic's Continuity Program, companies are able to build long-term relationships with their customers and offer an unmatched level of brand consistency across marketing and fulfillment initiatives. National Geographic Television (NGT NGT Night NGT National Grid Transco (UK gas transporter) NGT Nominal Group Technique NGT Not Greater Than NGT Next Generation Technology NGT Next Generation Telecom (China) NGT NASA Ground Terminal ), a long-time customer of ClientLogic, has experienced great success with its continuity program. NGT uses ClientLogic's services for its "Best of National Geographic" video club. This premier video club automatically delivers new and special-edition documentaries to enrolled customers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada. ClientLogic's dedicated customer care agents handle all telephone and eMail inquiries for NGT and continuously update customer information to ensure that guaranteed delivery to Premier Video Club members remains uninterrupted. "National Geographic Television selected ClientLogic because of its expertise and ability to link continuity services with customer care, marketing and fulfillment services," said Catherine Hagney, senior vice president of National Geographic Television's New Business Development. "ClientLogic understands that our products demand a consistent level of service and we depend upon their systems and support agents to maintain a life-long relationship with our customers." DDM Press, a Dennis Publishing Dennis Publishing Ltd. is one of the world’s leading independent publishers. Founded in 1974, the group consists of a number of operating companies in both the UK and USA, with a turnover exceeding £200 million a year. subsidiary and direct-to-order books publisher, recently expanded its partnership with ClientLogic to include continuity. ClientLogic will manage the program, which will automatically deliver a series of lifestyle-theme books to enrolled customers, and help DDM Press increase its already-established 20,000-member customer base. "Working with ClientLogic has enabled us to see the potential of many different revenue-generating opportunities, such as enhanced continuity programs that match our customer's interests," said Steven Kotok, publisher at DDM Press. "The program has had an incredibly fast and successful rollout, which reinforces ClientLogic's ability to develop services and solutions that support our business goals and provide a unique customer experience." ClientLogic's comprehensive Continuity offering includes high-speed imaging and scanning technologies, real-time inventory status capabilities, returns management services, multi-channel customer care and fulfillment, late-shipment processing, clerical processing, lettershop and data entry services for direct-response processing. "Continuity programs are a great way for companies to build brand loyalty and create sustained revenue streams through perpetual product marketing and fulfillment," said Julie Casteel, chief client management officer, ClientLogic. "ClientLogic's Continuity Programs are highly successful because we manage the entire customer experience from every angle--customer care, marketing and fulfillment. This gives us a deeper understanding of a customer's purchasing preferences and helps us to create effective and lucrative programs that put customer satisfaction and retention at the forefront." About ClientLogic ClientLogic is an international provider of integrated customer management Integrated customer management (or its acronym, ICM) is a business strategy for improving support by sharing information between discrete departments. ICM brings together three business principles: alignment, agility, and customer-centricity. solutions, including customer contact, fulfillment and marketing services. A subsidiary of Canadian diversified company diversified company A company engaged in varied business operations not directly related to one another. A diversified company is less likely to suffer either a collapse or a spectacular gain in earnings compared with a firm concentrating its operations in a Onex Corporation Onex Corporation TSX: OCX is a Toronto based investment firm. It was founded in 1983 by Gerry Schwartz. Today it is a publicly traded company but Schwartz has 67.6% of the voting control and continues to serve as Chairman and CEO. , ClientLogic is headquartered in Nashville, Tennessee “Nashville” redirects here. For other uses, see Nashville (disambiguation). Nashville is the capital and the second most populous city of the U.S. state of Tennessee, after Memphis. and operates in 55 locations in 11 countries throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Australia. ClientLogic's 250+ industry-leading clients include TiVo, National Geographic Television, Zales.com, Hewlett-Packard and Sony Corporation. ClientLogic offers an international suite of services, including integrated customer acquisition, list management and brokerage, database design and development, multi-channel customer and technical support (phone, fax, eMail, Chat, Self-Help, etc.), eCommerce services and warehousing/fulfillment. For further information about the company, visit www.clientlogic.com. |
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