Client Technologies and Sybase Team Up to Help Financial Service Firms.

NEW YORK--(BUSINESS WIRE)--June 22, 1998--The better a company can provide fast and responsive service to its customers, the better its business will be. Yet as financial service firms fight to stay ahead in today's competitive climate, priorities become lost in the shuffle stifling productivity. Client Technologies, a leading provider of client management systems, and Sybase Inc. (NASDAQ: SYBS), one of the world's 10 largest software companies, have teamed up to provide the financial services industry with enterprise client management solutions that facilitate efficiency.

"The financial services industry has the challenge of meeting growing global demands with limited resources, " said Louis Parks, president and chief executive officer of Client Technologies Inc. "We provide the tools that enable the financial community to focus their time, money, and other resources on core elements of the business, such as customer support and service." According to Prince & Associates, a consultant in Shelton, Conn., more than 80 percent of an organization's sales are generated from an existing customer base, and more than 20 percent of high net worth individuals rely on one-stop shopping for all their money management needs.

"In order for us to best assist the financial services industry in keeping pace with today's business challenges, we needed a partner with the technology, people and market penetration to help broaden our presence," Parks said. "In all three areas, Sybase is the perfect match."

Sybase is recognized by many of the world's leading financial organizations for its open, high performance, end-to-end technology. Its financial customers include 68 of the top global banks, and 20 of the leading life insurance companies.

"We believe Client Technologies offers a unique client management product that enhances the productivity of the financial services industry," said Michon M. Schenck, vice president and general manager for Sybase's Worldwide Financial Services organization. "Reduced profit margins and escalating market consolidation are driving financial services institutions toward greater productivity and greater customer service."

Client Technologies' flagship product, Sales Information Response System (SIRS(tm)), is a software application that automates sales, marketing and customer service operations at the department level or throughout the organization. By eliminating manual tasks, SIRS enables financial sales executives to focus on cultivating customer relationships and identifying revenue-generating opportunities. SIRS facilitates achieving these goals by streamlining mission critical information right on the desktop.

The application is equipped with a modular structure that enables users to prioritize tasks, access current market information and reports, track transaction histories, and match prospects with specific opportunities. Key features of SIRS include:

- Integrates with back office systems in order to bring a total

view of client information to a sales person's desk top.

- Contact names to easily schedule phone calls, meetings, and mail

merges;

- Detailed history of all conversations, notes, and correspondence

with clients;

- Automatically send requests for reports, marketing collateral,

and other documents to fulfillment department; and

- Visual alerts that remind personnel of important tasks.

The benefits of SIRS are maximized through connectivity with Sybase's Adaptive Server IQ, which provides optimized data warehousing, improving the speed of ad-hoc query responses by a factor of 100.

"SIRS complete integration with Sybase makes this a strategic partnership," added Schenk. "Together we enable uniformity which will further enhance operations of the financial community."

"Client Technologies' mission is to be the leading provider of client acquisition, management, and retention applications to the financial services community. Our partnering with Sybase ensures a packaged solution to meet the unique demands of this industry," concluded Parks.

SIRS also works with Sybase's SQL Remote, which enables remote and network-based users to share leads, quotes, new client information and other data affecting sales opportunities, regardless of location.

Headquartered in Emeryville, Calif., Sybase Inc. is one of the 10 largest global independent software companies. The company helps businesses manage and deliver applications, content and data anywhere they are needed. Sybase is focused on delivering end-to-end solutions for occasionally connected, data warehousing, and Web computing environments. Sybase customers represent the industries leading the global economy, with strong concentrations in financial services, public sector, telecommunications, health care, and media and entertainment. The company's Web address is www.sybase.com.

Client Technologies is a provider of client management software specifically designed for the financial services industry. Its sales and marketing solution, Sales Information Response System (SIRS), manages client profiles, account information, scheduling, mail campaigns and on-line research. It also integrates to back office processing systems for complete access to client information and maintains extensive audit trails. The company is headquartered in New York City.

Editor's Note: For information on product installation and services, contact Client Technologies, at 212/481-8555. Or visit its Web site: www.clienttechnologies.com.

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