Client Technologies Launches Profitability Analysis Module; Lombard Securities First to Reap Benefits of Automated Commission Tracking.

NEW YORK--(BUSINESS WIRE)--Nov. 3, 1998--In the topsy-turvy market that has hit Wall Street, how can financial service firms ensure profitability and client retention when faced with market gyrations of four, five and six percent a day?

To help firms keep up with investor and broker needs, Client Technologies Inc. today introduced a Profitability Analysis module into its flagship product, Client eXchange. The module will provide an automated overview of commission tracking and broker performance for financial service companies.

Today, most financial service companies must use a combination of complicated batch downloading from a variety of outside sources, which is then manually matched against internal checks and balances to recalculate and tabulate broker commissions and performance on various products and services. Client eXchange addresses this challenge automatically on a daily, weekly or monthly basis, depending on how often the information is downloaded.

Client eXchange is a client/server, browser-based, enterprise sales and marketing automation solution with powerful, sales-oriented business features including customer relationship management, lead qualification, literature fulfillment, campaign management, mail merge capabilities, as well as integrated calendars and scheduling. The unique features which set Client eXchange apart from the competition are the additional capabilities to perform profitability analysis, as well as sales and commission tracking, compliance and financial planning and audit trails.

"With Profitability Analysis, Client eXchange is the only product available that enables financial professionals to automatically dissect data in order to determine commissions and profitability by broker, branch, product or client on a daily, weekly or monthly basis," said Louis Parks, president and CEO of Client Technologies Inc. "This makes the Profitability Analysis module a proactive management tool rather than just a commission tracker."

Lombard Securities Incorporated, a Baltimore-based brokerage firm, is the first Client eXchange customer to benefit from the Profitability Analysis module.

"Commission tracking and commission allocation are major headaches for financial institutions," said Dan McHugh, president of Lombard Securities. "Client Technologies provides a unique solution to this problem by automating a laborious and costly task. Payouts to our independent brokers used to be a cumbersome chore that took an inordinate amount of time to process. With Client eXchange, the majority of our payouts will be processed electronically, eliminating mistakes, discrepancies and frustration. This is enabled by the errors and corrections feature of Client eXchange's commission tracking function. Obviously, this will make our brokers happy, and when they're happy, they can offer better service to their clients and keep them happy."

In addition to improving commission tracking, the Profitability Analysis module also will help management at Lombard Securities analyze the performance of each broker. Because Lombard has 150 independent brokers, it is very important that the firm know the effectiveness of marketing campaigns on product, service and broker performance.

"We want to make sure our brokers are interacting with their clients on an individual basis, offering them the products and services that best meet their own unique needs. This is how you make and retain clients for life. With Client eXchange, we can actually track what products are selling, and how often. We can then immediately change strategy to match our clients' needs to the right vehicles," explained McHugh. "In today's market climate, client retention is essential - and through the use of Client eXchange our people will achieve excellent client relationship management."

Lombard Securities Incorporated, a privately held NASD member headquartered in Baltimore, is a full service brokerage firm specializing in independent broker clearance. Lombard presently operates from approximately 100 locations across the United States.

Based in New York, Client Technologies Inc. is the leading provider of client relationship management applications specifically designed to serve the financial services community. Its enterprise-wide solutions manage client profiles, account information, scheduling, mail campaigns and online research. The company is headquartered at 404 Park Avenue South, New York, N.Y. 10016 (phone: [phone] or fax: [phone]). Or visit the company's web site at www.ClientTechnologies.com.