Clickshare Universal-ID, profiling and micro-trnascation system enters alpha; personalized "test drives" begin.

WILLIAMSTOWN, Mass.--(BUSINESS WIRE)--Nov. 20, 1995--Newshare Corp. begins shipping to selected publishers this week the alpha version of its breakthrough Clickshare(SM) system to track and settle Internet-wide micro-transactions.

"Clickshare removes one of the biggest barriers to the evolution of the Internet by giving users universal-ID access to a free market for digital information," said Bill Densmore, Newshare president and cofounder. "Yet the information -- and the user relationship -- remain physically controlled by the publisher."

Clickshare's personal Newshare(SM) topic-profiling and custom-linking facilities are open for public use at http://www.clickshare.com/tryit.html. Transaction-handling capabilities, and an initial base of Publishing Members, will be launched in early 1996.

"At that point, publishers will be able to sell each others' information for as little as a dime per click, exchanging royalties and commissions seamlessly," added Densmore. "Internet Service Providers will be able to act as on ramps into this content universe as well."

Clickshare requires no special software for consumers beyond their Web browser and costs a publisher as little as $795 to join. Publishers can sell information by subscription or per-query to their own users, and set all pricing. Newshare is now soliciting a broader group of "beta" publishers.

"Publishers thinking toward the next century want to maintain a close relationship with their users," says David M. Oliver, Newshare's managing director-technology and principal Clickshare author. "And this implies registering them, profiling their interests and preferences, authenticating and verifying their use of resources, and billing them for charged items. Clickshare does this for publishers and for users in background, not in-your-face."

WHAT IS CLICKSHARE(sm)?

Clickshare is a complete, distributed, user-management system which provides the only true third-party validation of web usage. It differentiates "eyeballs" rather than just counting them. It protects personal privacy and the publisher/subscriber relationship. Clickshare(SM) permits consumers to access information on multiple, unrelated Internet Web servers with a single ID and password. It gives publishers revenues not only from their own information but from the information their users buy elsewhere. And it gives advertisers the best way to measure web traffic by specific user.

"Clickshare's versatile architecture is core technology for a worldwide free market for digital communications -- a true information exchange," said Densmore.

Newshare Corp., is based in Berkshire County, Mass., a region which has spawned several multimedia startups because of its high quality-of-life, accessibility to New York and Boston and good talent pool. Formed in September, 1994, it is privately held.

For more news and information, send email to info(at)newshare.com or see: http://www.newshare.com/clickshare/

"Clickshare" and "Newshare" are registered servicemarks of Newshare Corp.

For media information contact: Felix Kramer, Kramer Communications, [phone] ([e-mail]); all other queries to: Bill Densmore or Lynn Duncan at Newshare Corp., [phone] ([e-mail]).

CONTACT: Kramer Communications

Felix Kramer, [phone]

or

Newshare Corp.

Bill Densmore/Lynn Duncan, [phone]