Clicking: 16 Trends to Future Fit Your Life, Your Work, and your Business.Faith Popcorn Faith Popcorn , born in 1948 as Faith Plotkin, is a futurist and founder of the boutique consultancy, BrainReserve. Fortune (magazine) called her the "Nostradamus of marketing. heads an agency called BrainReserve which monitors the culture to predict trends which businesses and individuals may need to know about. She has previously authored The Popcorn Report which predicted trends during the eighties. In her latest book she identifies and describes 16 current societal trends: * cocooning co·coon·ing n. Retreat into the seclusion of one's own home during leisure time, as for privacy or escape: "The harassments of daily life : people are staying in their soft cozy nests at home rather than venturing into the harsh outside world * clanning: joining others who validate our belief systems * fantasy-adventure: seeking risk-free adventures such as Virtual Reality trips * pleasure/revenge: the desire to break societal roles and enjoy yourself, (e.g., attend a striptease performance) * small indulgences: purchasing affordable luxuries such as a fancy fountain pen * anchoring: a desire to reach into the past to root oneself in the chaotic present * egonomics: the desire to stand out in some way in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of a sterile impersonal computer culture * femalethink: movement from goal-oriented hierarchical organizations to caring/sharing familial ones * mancipation: men are fleeing themselves from traditional roles * 99 lives: the need to adopt multiple roles to cope with busy, high-tech lives * cashing out: opting out of the rat race * downaging: nostalgia for a carefree childhood * being alive: an emphasis on "wellness" activities such as exercise * vigilante vigilante n. someone who takes the law into his/her own hands by trying and/or punishing another person without any legal authority. In the 1800s groups of vigilantes dispensed "frontier justice" by holding trials of accused horse-thieves, rustlers and shooters, and consumerism: consumer revolts against marketplace manipulation * icon toppling: questioning authority * S.O.S. (Save Our Society): social consciousness based on ethics, passion, and compassion I don't know Don't know (DK, DKed) "Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. how prescient pre·scient adj. 1. Of or relating to prescience. 2. Possessing prescience. [French, from Old French, from Latin praesci Popcorn is but Fortune magazine calls her "The Nostradamus of marketing." Her book also contains many interviews with "successful" people and a variety of quotations (my favorite - "Macho does not prove mucho" - Zsa Zsa Gabor). A reading list of publications that BrainReserve uses to determine trends is listed at the back of the book. Since ETC ETC - ExTendible Compiler. Fortran-like, macro extendible. "ETC - An Extendible Macro-Based Compiler", B.N. Dickman, Proc SJCC 38 (1971). was not on the list I sent the authors a copy to look at. After all, it has been in the "icon toppling" business for over fifty years. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion