Clickatell Joins With Oracle to Drive Enterprise Messaging.

REDWOOD SHORES, Calif. -- Clickatell, Inc. the premier global mobile messaging operator, today announced that its enterprise-grade Multimodal Global Messaging Service (MGMS), built on Oracle(R) application Server 10g, a part of Oracle Fusion Middleware, is providing customers with immediate, reliable and cost effective mobile messages anywhere, across any device.

Inherent in Clickatell's enterprise-grade MGMS platform is its multimodal capability that allows messages to escalate from device to device, i.e. cell, landline, fax, smart-phone, pager, PC until they are received. The result is that customers and employees can now be communicated to in 'real time' and are more 'connected' to one another than ever before.

The combined solution provides customers of both companies with an enterprise level messaging service that allows for reliable, immediate calendaring, email and voice-mail alerts delivered to targeted worldwide audiences at better delivery rates than traditional methods. The MGMS platform provides expanded usage for unique IDs, voice messages, urgent messages, filter-set mailboxes and calendar entries across business groups. The result is an improvement in productivity and business communications.

"While all wireless operators offer standard SMS, Clickatell has added features that make SMS more suitable for enterprise environments, including bulk broadcast capability, global connectivity and performance guarantees," states Kitty Weldon, Enterprise Mobility Analyst for Current Analysis, Inc. in her Advisory Report, "Will Messaging Surpass E-mail as the Killer Business App?"

As Clickatell's enterprise-grade messaging platform is built on the proven Oracle 10g Application Server, it offers an unprecedented high level of quality of service via customizable reporting mechanisms to confirm message receipt. Enterprises can expect to know the number of messages sent, when they were delivered, who received them and where. This information allows for the development of greater cost efficiencies by IT managers who can select lower cost channels for delivery.

Oracle's iSupport, a component of Oracle E-Business Suite, works with Clickatell to improve 'time to recovery' as it allows for Priority One (P1) trouble tickets to be immediately routed to the appropriate knowledge source. The iSupport application generates notifications in response to events triggered along the Oracle internal support process flow. These notifications are currently dispatched to mobile devices serviced by carriers in 192 countries.

Oracle's ASK system also leverages Clickatell's MGMS to retrieve contact information from directories across networks and then sends the information to the requestor in real time.

"In order to meet the demands of messaging in a dynamic enterprise environment, we wanted to create a solution that provides immediacy, availability, quality of service and cost efficiencies. The combination of Clickatell's messaging and Oracle's 10g Application server provides the global reach and the multi-channel flexibility to fully realize the business potential for messaging in the enterprise," says Jim Queen, General Manager, North Americas, Clickatell.

Clickatell's enterprise-grade MGMS is built on open architecture and standards allowing today's devices to connect across multiple channels in a 'plug & play' mode. In 2000, Clickatell pioneered the first single point of entry for real-time access to global text message delivery. Today, Clickatell's multimodal messaging gateway connects directly with the infrastructure of mobile operators, which enables Clickatell to guarantee delivery and receipt of massive quantities of inbound and outbound messages in real-time to any device. Clickatell has the ability to dynamically route messages via multiple networks based on cost, features, destination and gateway load. The company's advanced platform, routing engine and load management technology allows it to cross more networks than its competitors.

About the Oracle PartnerNetwork

Oracle PartnerNetwork is a global business network of 17,500 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer customer's leading-edge solutions backed by Oracle's position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle can qualify for the Oracle Certified Partner levels.

About Clickatell, Inc.

Clickatell is the premier global mobile messaging operator with over 6,000 customers across 578 networks spanning 192 countries. As the world's leading multimodal messaging provider, the company allows any business to connect customers, employees, and suppliers anywhere, with any message, across any device. Headquartered in Redwood Shores, California, the company has offices in the United Kingdom and South Africa. http://www.clickatell.com/central/campaigns/redir.php?cid=2458