Clickability Launches Clickability Interactivity Reports; New, Detailed Reports Enable Web Publishers to Effectively Measure User Interaction With Online Content.

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--July 11, 2001

Clickability Inc., the premier provider of Web-based interactivity tools for online publishers, announces the launch of Clickability Interactivity Reports, its advanced online reporting system. Clickability Interactivity Reports, the latest addition to the company's suite of Web-based tools, present online publishers with valuable information regarding the way readers interact with content. Accurately measuring interactivity enables online publishers to identify their most viral content, understand reader preferences, and target better CPM rates for ad revenue.

Clickability Inc. builds, syndicates, and manages interactive Web content saving, sharing, and printing tools for Web publishers. Clickability's suite of tools have been selected by over 70 leading publishers including The Wall Street Journal, CNN Interactive, Fast Company, and Popular Mechanics. Clickability's SAVE THIS, EMAIL THIS, PRINT THIS, and MOST POPULAR tools provide the foundation for the Interactivity Reports that track and analyze reader's intent-based actions. Clickability Interactivity Reports are accessible via the Internet and provide Clickability's customers with flexible reporting around save, e-mail and print activity occurring on their site. The report's advanced comparison module enables customers to quickly and easily conduct trending and drill-down comparisons of articles or sections within their site. With built-in export functionality all data can be easily exported as a comma-delimited file, for use with most spreadsheet and database software applications, for additional analysis.

"Clickability's advanced reporting tool provides The Atlantic Online, The Atlantic Monthly's Web site, with a deeper understanding of traffic patterns -- not only around the pieces of content that are being saved, printed, and recommended by readers, but we can also see how much traffic is being directed to the site via content-based referrals," said Steve Hull, SVP for The Atlantic Monthly. "This type of detailed reporting gives us a far more sophisticated understanding of our readers' preferences. With an ability to measure traffic beyond page views or unique user metrics, we gain vital insight into which content pieces are smart and exciting enough to elicit a reader's response."

"The interactivity enabled by Clickability's SAVE THIS tool affords our Web site visitors the opportunity to organize and share CXO's content in whatever way best suits them," says Andrew Burrell, manager of audience development for CXO Media Inc., publisher of CIO and Darwin magazines. "On the back-end, Clickability's advanced reporting tool provides CXO with additional insight into the way CIO and Darwin readers interact, in aggregate, with CXO's online content. The online reporting system helps us better understand readers' preferences, enabling CXO to make educated editorial decisions in real time."

"Clickability Interactivity Reports are the natural next step in the evolution of publishing psychographics," said John Girard co-founder and CEO of Clickability. "In the early days of publishing, magazines spent a lot of money to gain insight into a small portion of their readership and then extrapolated that behavior to the larger group. With the advent of online publishing, publishers conducted log file and click stream analysis in an effort to understand what caused users to click. With interactivity metrics, Clickability's reports raise the metrics bar as the most sophisticated way to measure, compare, and forecast content value."

Clickability's advanced reporting system can be used as an editorial tool to help online publishers tailor content to improve interactivity and traffic and to identify the content that generates the most new visitors. By quantifying the viral nature of site content, publishers identify the articles that translate into the most effective marketing vehicles for an online publication. Clickability Interactivity Reports enable online publishers to assess the efficacy of their content in a way that was not possible with previous audience measurement techniques.

About Clickability

Founded in April 1999, Clickability Inc. builds, syndicates and manages interactive Web-based content saving, sharing and printing tools for Web publishers. Clickability's tools, including SAVE THIS, EMAIL THIS and PRINT THIS, enhance publishers' sites by increasing interactivity and stickiness, reinforcing brand recognition and generating advertising revenue. Clickability's suite of tools have been selected by over 70 leading publishers including; The Wall Street Journal, CNN Interactive, TIME, PEOPLE, Fast Company, and Popular Mechanics. Clickability is based in San Francisco. For more information about the company, visit www.clickability.com or call 415/575-5125.

About Clickability's Suite of Tools

Clickability's core suite of interactivity tools includes SAVE THIS, EMAIL THIS and PRINT THIS. Integrated directly into an online publisher's Web site, SAVE THIS provides users with the best way to gather, organize and share online content in easily accessible Web-based folders. Through SAVE THIS Wireless, Clickability automatically converts Web publishers' online content into a wireless-appropriate format, allowing registered SAVE THIS users to access their saved content through any Web-enabled wireless device. EMAIL THIS allows users to quickly share articles and Web content by clicking on the EMAIL THIS button on a publishing partner's Web site. PRINT THIS automatically converts Web pages into a printer-friendly format by removing extraneous text and graphics, providing users with reformatted content that is easier to read in print.

Note to Editors: Clickability, Inc., the Clickability logo, SAVE THIS, EMAIL THIS and PRINT THIS are trademarks of Clickability, Inc.