Clickability Launches `PRINT THIS' for Web Publishers; New Tool Allows Publishing Partner Sites to Offer Printer-Friendly Articles and Other Web Content to Users.Business/High Tech Editors SAN FRANCISCO--(BUSINESS WIRE)--Nov. 28, 2000 Clickability Inc., a provider of brand-transparent Web-based tools designed specifically for online publishers, today announced the launch of PRINT THIS(TM). Completing Clickability's core suite of tools for online publishers, PRINT THIS automatically converts Web pages into a printer-friendly format, allowing users to print articles and other Web content without extraneous ex·tra·ne·ous adj. 1. Not constituting a vital element or part. 2. Inessential or unrelated to the topic or matter at hand; irrelevant. See Synonyms at irrelevant. 3. text and graphics. "The launch of PRINT THIS completes Clickability's suite of online tools by offering a printing solution for online publishers' Web sites," said John Girard, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Clickability. "By integrating PRINT THIS into their online publications, publishers can not only eliminate the frustration many users experience when trying to print Web pages that were not originally designed to be printed, but also benefit from the additional revenue opportunities generated through this new product." Created to incorporate the look and feel of a publisher's Web site, PRINT THIS' brand-transparent nature benefits Web publishers by creating additional advertising opportunities and extending online publishing partners' brands. In addition, PRINT THIS escalates Web-site traffic by offering users the opportunity to e-mail or save articles from the PRINT THIS window. Clickability also offers publishers detailed reporting on the aggregate viewing and printing habits of users. By providing users with easy-to-use tools and allowing them to extend their favorite Web content to print, PRINT THIS reinforces Web site stickiness See sticky. and takes advantage of the viral nature of hard copy distribution. "We are pleased with the functionality and branding benefits Clickability's full suite of tools provide," said Kedric Francis, editor at Brain.com. "Incorporating PRINT THIS and Clickability's entire suite of tools into our site provides a better solution for us than creating the tools in-house. The easy integration of PRINT THIS and the complementary look and feel of the all the tools, allow us to offer greater value to our readers, while continuing to reinforce and extend our brand through viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. ." In addition to the launch of PRINT THIS, Clickability recently introduced a new design for its brand-transparent buttons, which appear on its publishing partners' sites. The newly designed buttons for SAVE THIS(TM) and EMAIL See e-mail. THIS(TM), as well as PRINT THIS, feature visually descriptive icons that can be customized to carry a Web site's branding colors, allowing for a more visually succinct suc·cinct adj. suc·cinct·er, suc·cinct·est 1. Characterized by clear, precise expression in few words; concise and terse: a succinct reply; a succinct style. 2. look and feel on the publishing partner's site. Clickability's suite of brand-transparent tools includes SAVE THIS, EMAIL THIS and PRINT THIS. Integrated directly into an online publisher's Web site, SAVE THIS provides users with the best way to gather, organize and share online content in easily accessible Web-based folders. Through SAVE THIS Wireless, Clickability also automatically converts Web publishers' online content into a wireless appropriate format, allowing registered SAVE THIS users to access their saved content through any Web-enabled device. EMAIL THIS allows users to quickly share articles and Web content by clicking on the EMAIL THIS button on a publishing partner's Web site. PRINT THIS automatically converts Web pages into a printer-friendly format by removing extraneous text and graphics, providing users with reformatted content that is easier to read in print. About Clickability Founded in April 1999, Clickability Inc. builds, syndicates and manages brand-transparent, interactive Web content saving, retrieving, sharing and printing tools for Web publishers. Clickability's tools, including SAVE THIS, EMAIL THIS and PRINT THIS, are designed to enhance publishers' sites by increasing stickiness, reinforcing brand recognition and generating advertising revenue. The company's content partners include leading online publications such as TIME.com, PEOPLE.com, fastcompany.com, business2.com (Business 2.0) and TEENmag.com. Clickability is backed by a leading group of private and corporate investors Noun 1. corporate investor - a company that invests in (acquires control of) other companies company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage" , and is the inspiration of four Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president. graduates. With an advisory board that includes a former president of Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: and a former executive publisher of Wired Magazine, Clickability has enlisted en·list·ed adj. Of, relating to, or being a member of a military rank below a commissioned officer or warrant officer. enlisted Adjective industry experts to deliver on the needs of online publishers. Clickability is located in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and can be contacted at 415/575-5125 or by visiting www.clickability.com. About Brain.com Brain.com is the Internet destination for online tests, content, products, services and community related peak mental performance. Never before has there been an opportunity to harness the power of the Internet with the quantitative capability of Brain.com's various online tests to measure the cognitive performance of individuals worldwide who are becoming more and more obsessed ob·sess v. ob·sessed, ob·sess·ing, ob·sess·es v.tr. To preoccupy the mind of excessively. v.intr. with their mental fitness. The company has obtained an initial round of seed capital from DigaComm, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control of Chicago. For further information, visit the Brain.com website at www.brain.com. |
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