Clickability Adds Publishing Industry Executives to Expand Senior Management Team.

Business Editors, High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 31, 2001

Vice President of Sales and Partner Marketing

and Director of Strategic Alliances Bring Valuable

Experience From IDG, Ziff-Davis and E*TRADE

Clickability Inc., a provider of brand-transparent Web-based tools designed specifically for online publishers, continues to develop and strengthen the company's core management team with the addition of Alla Panchenko as vice president of sales and partner marketing and Angela Bicos as director of strategic alliance.

"As a technology provider that works directly with online publishers, it is important that Clickability select top executives with extensive knowledge of this industry," said Timur Yarnall, Clickability's co-founder and vice president of business development. "Alla and Angela have the necessary experience and leadership that will allow Clickability to develop new strategic alliances and significantly increase the number of new partnerships with online publishers."

Panchenko will be responsible for driving the sales and revenue strategy for Clickability, as well as overseeing all partner-marketing initiatives. A 12-year veteran of the publishing industry, Panchenko served as the director of business development at IDG Executive Forums. She also worked for Ziff-Davis as director of corporate sales, where she was responsible for leading business development efforts across six individual ZD business units. Prior to her work at Ziff-Davis, Panchenko worked for eight years at CMP Media, where she was charged with sales and business development for both print and online properties. Panchenko earned a bachelor's degree from the College of Notre Dame.

As Clickability's director of strategic alliances, Bicos' responsibilities will focus on establishing high-profile business partnerships and negotiating reseller agreements. Bicos comes to Clickability from E*TRADE Group Inc., where she served as director of sales development, establishing the Internet advertising department and developing business plans to enter new markets and generate new business. Bicos also gained extensive experience in the publishing industry as a sales and marketing manager for numerous publications in Los Angeles, San Francisco and Athens, Greece. Bicos worked with Athens-based Kai Magazine, which is published by the European division of Hachette Publications, as well as W Europe Magazine, W Magazine and M Inc. Magazine, which are published by Fairchild Publications. Bicos earned a master's of business administration from Pepperdine University and a bachelor's degree from the University of Southern California.

About Clickability's Suite of Tools

Clickability's core suite of brand-transparent tools includes SAVE THIS(TM), EMAIL THIS(TM) and PRINT THIS(TM). Integrated directly into an online publisher's Web site, SAVE THIS provides users with the best way to gather, organize and share online content in easily accessible Web-based folders. Through SAVE THIS Wireless, Clickability also automatically converts Web publishers' online content into a wireless appropriate format, allowing registered SAVE THIS users to access their saved content through any Web-enabled wireless device. EMAIL THIS allows users to quickly share articles and Web content by clicking on the EMAIL THIS button on a publishing partner's Web site. PRINT THIS automatically converts Web pages into a printer-friendly format by removing extraneous text and graphics, providing users with reformatted content that is easier to read in print.

About Clickability

Founded in April 1999, Clickability Inc. builds, syndicates and manages brand-transparent, interactive Web content saving, retrieving, sharing and printing tools for Web publishers. Clickability's tools, including SAVE THIS, EMAIL THIS and PRINT THIS, are designed to enhance publishers' sites by increasing stickiness, reinforcing brand recognition and generating advertising revenue. The company's content partners include leading online publications such as TIME.com, PEOPLE.com, business2.com (Business 2.0), fastcompany.com and TEENmag.com. Clickability secured $8 million in its first round of venture capital funding in December 2000, and is the inspiration of four Stanford University graduates. With an advisory board that includes a former president of Red Herring and a former executive publisher of Wired Magazine, Clickability has enlisted industry experts to deliver on the needs of online publishers. Clickability is located in San Francisco and can be contacted at 415/575-5125 or by visiting www.clickability.com.