ClickZ Times Three Equals Oneupweb Named "Best" Search Marketing Co. for Third Year.Oneupweb Continues Record for Winning ClickZ's Search Marketing Excellence Award, Winning 3 Times and Finalist 4 Times LAKE LEELANAU See Lake Leelanau, Michigan for the unincorporated community in Michigan. Lake Leelanau lies in the Leelanau Peninsula of the U.S. state of Michigan. The entire lake -- which includes two bodies of water, usually referred to as North Lake Leelanau and , Mich. -- Oneupweb is the Best Search Engine Marketing Vendor, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the results of ClickZ.com's Marketing Excellence Awards 2006. The ClickZ Marketing Excellence Awards recognize the technologies, companies and campaigns that made a positive difference in the online marketing industry in 2005, moving the industry forward by providing brilliant examples of what can be accomplished. Winners and finalists were nominated and selected by ClickZ readers and editors in online voting. Oneupweb, a leading national search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ), paid search marketing (SEM) and podcasting firm, has set an industry record with three wins and four nominations in four years. "Every year, our competition for this award grows in number and knowledge," explains Oneupweb CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Lisa Wehr. "Being in search marketing already means you're on the cutting edge. Leading our industry requires more than visibility; we have to deliver on our reputation because there are hundreds, if not thousands, of competitors trying to take our place." No other search engine marketing finalist for the ClickZ Marketing Excellence award has been nominated as many times as Oneupweb, giving a clear indication of Oneupweb's ability to consistently stay ahead. Wehr credits her team with three critical characteristics that propel its ongoing success: innovation, collaboration and perception. Oneupweb has developed advanced technology that allows its managers to focus on client strategy. Proprietary tools include ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). Trax([R]) marketing analytics, ONESource[TM] paid management technology and the recent, breakthrough podcast tracking technology, PodTractor[TM]. The company's flat structure and flowing facilities encourage communication and collaboration across all departments. And, Oneupweb trains project managers to think like its clients and apply every effort against a focused, tailored strategic plan based on client objectives. Additional accomplishments as a leader in the search marketing industry include: * First to invent podcast analytics that can track individual iTunes subscriber behavior [2006] * First to provide optimization insight on podcastingCoPrinciples of Optimizing Podcasts (also presented at eCom eXpo, Oct. 2006) & The Value of Podcasting to Search MarketersCoand the first to offer SEO and SEM papers via podcasts * First to launch technology simplifying submissions to Google SitemapsCoLiveWire XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. [TM] [2005] * First to provide trademark infringement Trademark infringement is a violation of the exclusive rights attaching to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the license). and click fraud detectionCoROI trax tools [2005] * First to provide ongoing search engine behavior research and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most optimization servicesCoeyeGroups[TM], PReach[TM] [2005] * First to provide marketing insight on mobile searchCoMobile Search & Its Implications for Marketing (white paper) [2005] "Repeatedly, clients tell me that our team gets more out of an hour than anyone they work with," says Wehr. "And that's our goal: satisfied, successful clients. I believe that our team truly sees things from the client's perspective and they never quit looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. improvements. That Oneupweb passion, commitment and high-touch level of serviceCothat's what makes me proudest. And that's what keeps us ahead." About ClickZ The ClickZ Network, owned by Incisive Media, is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off--from search to e-mail, technology to trends. About Oneupweb Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, online market research, marketing analytics and more. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List three years and is recognized as a Leader & Innovator by Lawrence Technological University Lawrence Tech was founded in 1932 as the Lawrence Institute of Technology and adopted its current name in 1989. The school mascot is the blue devil, and the school colors are blue and white. . The company publishes an SEO / SEM newsletter OnlineMarketingBrief.com and a blog and weekly podcast named StraightUpSearch.com. Oneupweb is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com. |
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