ClickUpdate Signs Use and Resell Agreement with Reynolds and Reynolds.Business Editors MORRISTOWN, N.J.--(BUSINESS WIRE)--January 24, 2000 Information management giant becomes both client and VAR for ClickUpdate's online sales and marketing support services ClickUpdate today said the Reynolds and Reynolds Company (NYSE NYSE See: New York Stock Exchange :REY REY Religious Education for Youth ), a $1.5-billion information management systems provider and a tier-one supplier to the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. , has contracted to use ClickUpdate's hosted sales and marketing support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services for its own sales organization. In addition, Reynolds and Reynolds has contracted to resell ClickUpdate services to its clients. ClickUpdate is providing Reynolds and Reynolds with web-based services that allow the company's 700 field sales and home-office marketing teams to create and print customized sales and marketing materials online. Through ClickUpdate's hosted service, Reynolds and Reynolds' sales and marketing personnel can order professionally printed quantities of their created materials for prompt delivery, or download a PDF file See PDF. directly to their desktop for instant output or for printing at a local digital printing facility. In addition, Reynolds and Reynolds is reselling ClickUpdate services as an enhancement, branded Print-to-Win(TM), to its expanding e-business portfolio. Print-to-Win offers competitive advantage to companies that sell through a direct sales force, dealers, distributors or franchises. Print-to-Win can closely target key customers who have the highest potential to generate revenue. Just-in-time printing ensures quick turnaround and reduces obsolete inventory Obsolete Inventory Term that refers to inventory that is at the end of its product life cycle and has not seen any sales or usage for a set period of time usually determined by the industry. This type of inventory has to be written down and can cause large losses for a company. , lowering marketing costs. &uot;We've been looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. this kind of sales and marketing support for some time,&uot; said Scott Collins, vice president of e-business for the Reynolds and Reynolds Information Solutions Group. &uot;We discovered there are many vendors talking about what they can do, but ClickUpdate was the only one that showed they could deliver. We were particularly impressed by ClickUpdate's deep knowledge of how sales and marketing organizations work. The great advantage of this service is that no one knows a client like the salesperson. Now the sales person can communicate our message directly to the client in a totally customized way.&uot; &uot;It's especially gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. that an information services See Information Systems. company like Reynolds and Reynolds has selected ClickUpdate's service as the best solution for delivering customized one-to-one sales materials to its own field sales personnel,&uot; said Mary Alice Mary Alice Smith (born December 3, 1941 in Indianola, Mississippi, U.S.) is an Emmy Award and Tony Award winning actress. In 1987 she received a Tony for Best Featured Actress in a Play for her work in Fences. Lawless ClickUpdate president. &uot;In addition, Reynolds and Reynolds is further endorsing our approach by reselling it to its clients. This is a very important step for us. In effect, this means we'll have 700 new salespeople representing our service to some very important customers.&uot; Print-to-Win allows companies to easily create customized four-color marketing materials with their own copy, photos and graphics. Using any computer equipped with an Internet browser See Web browser. , the salesperson can access the Print-to-Win web site and design marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales around the special needs of the customer, opening unique sales opportunities. Along with the Print-to-Win solution, Reynolds offers media asset management capability for archiving art files online and a sales collateral catalog as part of its online Sales Resource Center, developed by ClickUpdate. How Print-to-Win Works Templates for brochures, postcards, thank-you notes and other types of communication are stored on a Print-to-Win web site that is tailored to the company's specific marketing needs. Users simply log on to the secure web site, select a template and customize it for their specific purpose using previously written copy and stored graphic images such as illustrations and photos. The web-enabled program has an easy &uot;point and click&uot; format that guides the user to create attractive, personalized communications. Once design is completed, the user can review the result on the screen. When the user chooses to print, the order is sent electronically to a digital output facility for printing, or the material can be sent via e-mail to the company's sales organization, client or sales prospect. About Reynolds and Reynolds Reynolds and Reynolds, headquartered in Dayton, Ohio Dayton is a city in southwestern Ohio, United States. It is the county seat and largest city of Montgomery County. As of the 2005 census estimate, the population of Dayton was 158,873. , is a leading provider of integrated information management systems and related value-added services to automotive and general business markets. The company reported revenues of $1.63 billion for the 12 months ended December 31, 1999. For more information on Reynolds and Reynolds, visit the company's Web site at www.reyrey.com, or call the Information Hotline at 1-888-4REYREY. About ClickUpdate ClickUpdate, formerly Impact Communications, was established in 1983 to provide technologically sophisticated innovative media production and management services to business customers. ClickUpdate clients include Lucent Technologies, American Standard Corporation, Air Touch Communications and the Johnson and Johnson Companies. |
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