ClickShift Completes Expansion of Management Team to Drive Company into Next Phase of Growth.

SAN BRUNO, Calif. -- ClickShift, an emerging leader in online advertising optimization, today announced the addition of Eddie Smith, Jeff Goodman, and John Pacholski to the company's management team. Mr. Smith joins as Vice President of Marketing, Mr. Goodman as Vice President of Sales, and Mr. Pacholski as Vice President of Finance. All three gentlemen are seasoned industry executives who join CEO John Rodkin and CTO Leo Chang, ClickShift's co-founders, in leading and managing the company's explosive growth. Mr. Rodkin and Mr. Chang previously co-founded Flyswat, a keyword advertising network, where they served as CEO and CTO until that company's successful acquisition.

ClickShift provides a system that automatically monitors, measures and tunes online marketing campaigns to achieve the business goals specified by advertisers. The company manages search engine marketing within all major networks, RSS advertising, shopping feeds, and banner retargeting for a number of customers.

"Leo and I are thrilled to have Eddie, Jeff, and John join ClickShift's management team," says Mr. Rodkin. "Their proven leadership and domain expertise position us well to capitalize upon strong advertiser demand for the sophisticated online advertising campaign management and execution that our software enables."

Prior to ClickShift, Mr. Smith was Vice President of Business Development with NexTag, where he built the media buying team that grew the company into one of the largest online advertisers. Mr. Smith has led product and business development teams with companies such as DoubleClick, USADATA and Reuters Marketing Information, bringing to market industry-defining products for the online marketing, direct response and broadcast advertising sectors.

"I understand firsthand the benefits of automating campaign management for online media such as pay per click advertising. As online advertising campaigns get more complex, the only reasonable way to profitably scale traffic acquisition efforts is to leverage technology that dynamically tunes campaign variables," says Mr. Smith. "ClickShift's system addresses this problem by using sophisticated algorithms to automatically determine what combination of variables best achieves the advertiser's goals."

Mr. Goodman has over a decade of executive sales leadership prior to joining ClickShift. Most recently, he was VP of Worldwide Sales with WebSideStory, where he built and managed the sales organization for their site search and web content management businesses. Mr. Goodman's experience with online merchants' content search needs has made him acutely aware of the challenges faced within the search engine marketing and online display advertising sectors.

"From my years of helping merchants increase revenue by improving their on-site content strategies, I know they are looking for a better way to manage their online marketing efforts," says Mr. Goodman. "They don't want to spend their time manually tweaking bids for paid search advertising campaigns each day; they want to use an automated and systematic method to drive profitable traffic to their site. ClickShift provides this solution and is a perfect complement to the on-site analytics used by most merchants today."

Mr. Pacholski brings 20 years of financial expertise to ClickShift. Previously, Mr. Pacholski performed contract Chief Financial Officer services for early stage venture backed startups funded by US Venture Partners, Sequoia Capital, Mayfield and others. Earlier in his career he was the controller for Intuit, and he began his distinguished finance career with the public accounting firm of Ernst & Young. He earned his BS in Accounting from the University of Illinois and his MBA from the University of Michigan.

"I've been involved with a number of startups whose results are difficult to quantify," says Mr. Pacholski, "and what impressed me about ClickShift's approach to managing search engine marketing and other online campaigns is that it blends technology with human expertise to deliver measurable financial results quickly for each client."

About ClickShift

Formally launching later this year, ClickShift (www.clickshift.com) enables marketers to continually grow profits from online advertising by automatically optimizing online marketing to achieve desired business goals. ClickShift's system monitors, measures, and tunes online advertising investments across multiple channels, dynamically adjusting allocation and spend to profitably scale a company's traffic acquisition efforts. The company is privately held and is headquartered in San Bruno, Calif.