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Click4Carbon.com Starts Search for Environmental Future.


Google Powered Environmentally Conscious Search Engine Launched

LONDON -- Click4Carbon.com the environmentally conscious search engine and online community, today announces its global launch. Click4Carbon uses Google's technology and helps individuals, schools and businesses offset their carbon footprints A carbon footprint is the total amount of carbon dioxide (CO2) and other greenhouse gases emitted over the full life cycle of a product or service.  by offering informative advice. Profits generated from usage of the site are then used to fund worldwide forestation projects.

Click4Carbon is the only environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1]  search engine to use Google's technology. Their forestation projects are managed by the Plant-A-Tree-Today (PATT PATT Party All The Time (song)
PATT Panel for the Allocation of Telescope Time (UK)
PAtT Professionals Allied to Teaching
PATT Pulse Arrival Time Technique
) Foundation. Users have access to traditional Google functions such as categorising searches by websites, images and videos as well as being able to download a Click4Carbon search tool bar. In addition, website owners have the option of adding a Click4Carbon search box to their sites.

Click4Carbon.com is also an online community and forum which promotes environmental awareness and practical advice on how individuals can reduce their carbon footprint. This includes a Carbon Calculator calculator or calculating machine, device for performing numerical computations; it may be mechanical, electromechanical, or electronic. The electronic computer is also a calculator but performs other functions as well.  which can offer an indication of users' impact on the environment. Following calculations based on volunteered information on transport, recycling recycling, the process of recovering and reusing waste products—from household use, manufacturing, agriculture, and business—and thereby reducing their burden on the environment.  and home energy circumstances, the calculator offers users a potential carbon savings target.

John Russell John Russell may refer to:
  • David John Russell, politician from Alberta, Canada
  • E. John Russell (1872-1965), British agriculturalist
  • John "Jack" Russell (1795-1883), enthusiastic hunter and dog breeder
  • John C. Russell (circa 1963-1994), playwright
  • John E.
, co-founder and director of Click4Carbon with his wife Claire, commented: "As a couple with two young children we were becoming increasingly concerned about our impact on the environment and we started to look actively at how we could reduce our own carbon footprint. Like many families up and down the country we realised there are no easy answers and you can't suddenly become 'green' overnight. The philosophy we adopted was to think big and act small. Both my wife and I work in an office environment and we noticed that we are always using search engines and that's where the idea for Click4Carbon came from."

"The principle behind Click4Carbon is to offer users one simple means of reducing their footprint through an everyday activity that they already do. We are not trying to reinvent the wheel (jargon) reinvent the wheel - To design or implement a tool equivalent to an existing one or part of one, with the implication that doing so is silly or a waste of time. This is often a valid criticism.  - Google is by far the most popular search engine in the world - all that we want to do is provide users with that same experience but with a different goal in mind. Click4Carbon is our way of trying to make a difference."

About the PATT Foundation:

PATT was formed in 2005 with a mission to react to problems caused by the massive and increasing levels of deforestation deforestation

Process of clearing forests. Rates of deforestation are particularly high in the tropics, where the poor quality of the soil has led to the practice of routine clear-cutting to make new soil available for agricultural use.
 worldwide, raise awareness and educate children about environmental issues and the role forests play in our daily lives, take action against climate change, and to PLANT MORE TREES. PATT has an operational office in Bangkok, Thailand.
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Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Aug 26, 2008
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