Click2learn Awards 2003 ToolBook Design Awards to Nielsen Media Research and Buckman Laboratories.Business Editors/High-Tech Writers BELLEVUE Bellevue (bĕl`vy  ).1 City (1990 pop. 30,982), Sarpy co., E Nebr., a suburb of Omaha, on the Missouri River; inc. 1855. , Wash.--(BUSINESS WIRE)--Aug. 13, 2003 Top honors at annual user's conference recognize outstanding innovation in content authoring and simulation design for a more productive enterprise Click2learn (Nasdaq:CLKS), leader in enterprise productivity solutions, today announced that Nielsen Noun 1. Nielsen - Danish composer (1865-1931) Carl August Nielsen, Carl Nielsen Media Research and Buckman Laboratories have captured the 2003 ToolBook Design Awards. The Click2learn-sponsored awards, which recognize innovation in content and simulation design were given in a ceremony at the TBCon, the annual international summit for ToolBook users held this year in Colorado Springs Colorado Springs, city (1990 pop. 281,140), seat of El Paso co., central Colo., on Monument and Fountain creeks, at the foot of Pikes Peak; inc. 1886. It is a year-round resort and a booming military, technological, and commercial city. , CO from July 28 - 30. Nielsen Media Research, the leading provider of television audience measurement and related services, won the award for Best Use of ToolBook for Online Learning. Buckman Laboratories, leading manufacturer of specialty chemicals A Specialty chemical is a chemical produced for a specialized use. They are produced in lower volume than bulk chemicals, of which petrochemicals, made from oil feedstocks, are the most common. However, both are produced in a chemical plant. for aqueous aqueous /aque·ous/ (a´kwe-us) 1. watery; prepared with water. 2. see under humor. a·que·ous adj. industrial systems, won the award for Most Creative Use of ToolBook Overall. Best Use of ToolBook for Online Learning Instructional designer Denise Passmore created the entry from Nielsen Media Research. Passmore used ToolBook to create an online course to educate the company's customers on how to use its proprietary software. Designed as a simulation, the course provided reinforcement reinforcement /re·in·force·ment/ (-in-fors´ment) in behavioral science, the presentation of a stimulus following a response that increases the frequency of subsequent responses, whether positive to desirable events, or for instructor-led training, as well as a comprehensive overview for those who missed training altogether. The simulation took customers step-by-step through the Nielsen software, allowing them to use it in the context of real-life scenarios. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Passmore, the only option previously available to clients when faced with an unfamiliar Nielsen software application was to call the company's help line and have an agent walk them through it. Additionally, although extensive software documentation was available to clients, it did not address real-life scenarios and was therefore less relatable to a client's day-to-day job. "Toolbook was the ideal tool to create this course. It's extremely powerful, but it can be used efficiently by beginners without extensive programming backgrounds or by more advanced individuals who want to produce more complex tutorials," said Passmore. "ToolBook doesn't require plug-ins to run on the Web, which is vital for our diverse customer base, many of whom don't want to download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. plug-ins. ToolBook also gives you the ability, within a single package, to produce all types of activities and interactions without having to learn a programming language or having to incorporate additional tools." Charley Charley elderly poodle that accompanied Steinbeck on trip across U.S. [Am. Lit.: John Steinbeck Travels with Charley in Weiss, 471] See : Dogs Delaney, Click2learn software engineer and one of the award judges, explained why the Nielsen course was chosen for the award. "This course was outstanding in its innovative structure, thoroughness of content and delivery and uniqueness of its multi-level simulation approach. Learners have the opportunity to practice using the software in a controlled environment that allows them to make mistakes but provides them with feedback so that they can correct their actions." Delaney said the real test of the course's value, though, was the business results it generated for Nielsen Media Research. "It was successful in reducing both training costs and the time required by help line agents to have to conduct 'telephone training' for clients on Nielsen software. Instead, they were free to more quickly address and solve other customer issues, raising customer satisfaction, and were able to make much more productive use of their time." Most Creative Use of ToolBook Overall Buckman Laboratories has been using ToolBook in its Learning Center for more than seven years and manages hundreds of ToolBook-created and third-party courses with the Aspen aspen, in botany aspen: see willow. Aspen, city, United States Aspen (ăs`pən), city (1990 pop. 5,049), alt. 7,850 ft (2,390 m), seat of Pitkin co., S central Colo. Learning Management System. To promote and market the Learning Center to the rest of the company, instructional materials technologist, Mauro Rech, used ToolBook to create an interactive application that graphically demonstrated the Learning Center's capabilities and success to corporate management and encouraged increased usage of the department's course development services. The application, which was delivered to the company's top executives during a strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. meeting, included content about the department's history, achievements, benefits and capabilities. "We thought it was important to create a demonstration of our services using the same tool we use to develop courseware Educational software. See CBT and OpenCourseWare. (application) courseware - Programs and data used in Computer-Based Training. ," said Rech. "ToolBook allowed us to create an effective interface organizing information in simple chunks and giving users easy access. ToolBook's rich graphics and animation capabilities also enabled us to integrate compelling interface graphics, content illustration, sounds and animation that added significant value to the message." The ToolBook application succeeded in significantly raising awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. of the Learning Center's services, as well as generating more requests for creation of training products and interactive presentations. "Our user audience was surprised and impressed im·press 1 tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: at the visual impact of the application and wanted to know how it was done and what tools we used. That was enough to increase interest and usage of our services," said Rech. "Seeing such great content created with our ToolBook product, and talking with so many passionate ToolBook users is incredibly exciting," said Michael Ormes, Click2learn systems architect and another award judge. "Buckman Labs' entry was outstanding. Its visual richness and innovative navigation elements reinforce both ToolBook's comprehensive capabilities and the artistry art·ist·ry n. 1. Artistic ability: a sculptor of great artistry. 2. Artistic quality or craft: the artistry of a poem. of Mauro Rech and other developers all over the world who use the product to create content for their organizations. I was impressed with the quality of all the award submissions and deciding between so many deserving de·serv·ing adj. Worthy, as of reward, praise, or aid. n. Merit; worthiness. de·serv  ing·ly adv. entries was certainly not easy." To see showcases of ToolBook applications created by a wide variety of organizations, visit http://home.click2learn.com/en/showcase/index.asp. About ToolBook Click2learn's ToolBook has been named one of the best authoring and simulation solutions on the market today by learning analysts, training and human resource publications and thought leaders. More than 120,000 licensed users ranged over 13,000 major global corporations, hundreds of military and government organizations and more than 500 educational institutions, all rely upon ToolBook Instructor and ToolBook Assistant to create powerful SCORM- and AICC-conformant content. ToolBook Instructor(TM) also acts as the Simulation Editor module in Click2learn's Aspen Enterprise Productivity Suite(TM). About Click2learn Click2learn (Nasdaq:CLKS) is the recognized leader in enterprise productivity solutions for Global 2000 organizations and government agencies seeking to improve business performance and workforce productivity. Using Click2learn's Aspen Enterprise Productivity Suite(TM) and ToolBook authoring and simulation solution, many of the world's best-known corporations improve sales force readiness, achieve and demonstrate regulatory compliance, improve speed and quality of customer service, and educate customers and partners, while at the same time realizing significant cost savings. Click2learn's clients include such industry leaders as Accenture, American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the , Boeing, Anheuser Busch, AstraZeneca, Century 21, Fujitsu, Microsoft, Pfizer and Symantec. Based in Bellevue, Wash., with offices throughout the U.S., Click2learn (www.click2learn.com, 800.448.6543) also is represented in Europe, Australia, Japan and India. This announcement contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including information contained in this document where statements are preceded by, followed by or include the words "believes," "plans," "intends," "expects," "anticipates" or similar expressions. For such statements, The Company claims the protection of the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. for forward-looking statements contained in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. Factors that could cause actual results to differ from those contained in the forward-looking statements include, market acceptance of Click2learn's e-learning solutions and competing e-learning offerings, the ability to successfully implement Click2learn's solutions and increase revenues, the ability to successfully address technological developments and standards and the risk factors set forth in filings the Company has made with the SEC. Click2learn, Aspen and ToolBook are trademarks of Click2learn. All other company and product names are the trademarks of their respective owners. |
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