Click2Learn.com Selects WiredEmpire Solutions to Launch Online Marketing Initiatives.Business and Technology Editors BURLINGTON, Mass.--(BUSINESS WIRE)--March 17, 2000 Company Takes Full Advantage of WiredEmpire's Powerful Tools Designed to Generate Maximum Returns On Web-Based Direct Marketing Programs WiredEmpire, a subsidiary of Marketing Services Group, Inc., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MSGI MSGI Media Services Group, Inc. (stock symbol) ) and leading provider of Internet solutions for building online customer relationships, today announced that click2learn.com, inc. has chosen WiredEmpire solutions to launch their online direct marketing initiatives. click2learn.com is a leading provider of full service e-Learning solutions to business, government, and educational institutions throughout the world. click2learn.com has selected WiredEmpire's CampaignAgent(TM) and ProfileAgent(TM) as an alternative to traditional direct mail. They will use CampaignAgent to conduct targeted e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. campaigns to generate increased sales. Additionally, click2learn.com will use ProfileAgent to efficiently collect data such as buying interests and preferences from customers and web site visitors to be used in future e-mail marketing campaigns. "We want to maximize the return on our direct marketing programs and selected WiredEmpire because of its unique ability to take advantage of the tremendous marketing opportunities that exist on the Internet," said Sarah Lange, click2learn.com's marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales manager. "Further, CampaignAgent's real-time reporting capability solidified so·lid·i·fy v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies v.tr. 1. To make solid, compact, or hard. 2. To make strong or united. v.intr. our decision because it will allow us to quickly measure our online direct marketing results, identify successful campaigns, and adjust subsequent campaigns accordingly." When click2learn.com targets an e-mail campaign to a segment of their customer database using WiredEmpire's CampaignAgent solution, they receive real-time, immediate feedback on the effectiveness of that particular campaign. This real-time feedback includes how many e-mails were sent, how many people responded, how many opted to not receive additional e-mails, and what e-mail addresses See Internet address. e-mail address - electronic mail address were invalid. The data on the response rate and the opt-out rate are the key measurable factors that help click2learn.com determine the success of an e-mail campaign. Further, click2learn.com will collect information from Web site visitors by using ProfileAgent to build an opt-in survey on their site. The survey will offer online visitors an incentive such as a free newsletter subscription when they provide information on their personal interests and preferences. This data will be incorporated into the existing customer database, which includes prospect and customer lists from offline data sources. The company can then query the database to identify and segment target groups for future e-mail campaigns. "Another key reason why we chose WiredEmpire was its ability to capture and integrate data from multiple sources, especially since we continually receive new lists from the many trade shows we attend yearly," said Lange. click2learn.com will also further qualify leads from tradeshows and other events with a follow up e-mail message that has a link to their Web site or an online survey. "On the Internet, customer acquisition and retention is critical to success. The ability to leverage a person's interests to conduct targeted campaigns at key moments is a compelling proposition," said Steve Ricketts, vice president of marketing at WiredEmpire. "click2learn.com understands that sophisticated Internet marketing See Internet advertising. tools can yield big returns by presenting consumers with the right offer at the right time, based on intelligence gathered about their buying interests." About WiredEmpire WiredEmpire is a subsidiary of Marketing Services Group, Inc. (Nasdaq: MSGI). Major stockholders in MSGi include GE Capital and CMGi, Inc. WiredEmpire's technology offers companies doing business on the Internet a complete suite of e-Care and e-Marketing Web-hosted solutions, aimed at creating and cultivating customer relationships. WiredEmpire is the first company to provide a full suite of integrated e-relationship solutions, which include ReplyAgent(TM), AskMeAgent(TM), ChatAgent(TM), ProfileAgent(TM), CampaignAgent(TM), and ContentAgent(TM). WiredEmpire's Agents are tied together by a centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. e-CustomerDatabase(TM), which is used to track, store, and leverage data from every customer touch-point. The company's core technology was developed by CMG CMG Coastal & Marine Geology (USGS) CMG Chipotle Mexican Grill, Inc. (stock symbol) CMG Companion (of the Order Of) St Michael and St George CMG Computer Measurement Group Direct Corp., the original CMGi company, and stresses opt-in participation to ensure privacy. WiredEmpire's current clients include: Levi Strauss
Levi Strauss, born Löb Strauß , Grainger, Boston Globe's Boston.com, SmartAge, Magnitude Network, CMGi and many other companies. For more information go to www.wiredempire.com. About click2learn.com, inc. click2learn.com (NASDAQ: CLKS), formerly known as Asymetrix Learning Systems, Inc., is a leading provider of full service e- Learning solutions to businesses, government, and educational institutions throughout the world. By developing a powerful and full-featured outsourced platform for e-Learning, and partnering with market-leading content publishers, click2learn.com provides customers with an Application Service Provider (ASP) model that gives organizations instant access to the click2learn.com e-Learning Network. Customers can access thousands of courses and use browser-based publishing and learning management tools through a custom-configured e-Learning site, or directly through the click2learn.com e-Learning portal. In addition to an outsourced solution, click2learn.com is a leader in providing internal e-Learning implementations. The click2learn.com enterprise e-Learning initiatives include learning management products (spearheaded by the market-leading Ingenium total learning management solution) and e-Learning authoring software products (featuring the acclaimed ToolBook II Instructor and Assistant authoring tools). Each solution is augmented by one of the industry's largest professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. groups, including award-winning custom content development, strategic consulting, and integration services. For more information on click2learn.com e-Learning solutions, call (800) 448-6543 or (425) 462-0501. click2learn.com is located on the World Wide Web at www.click2learn.com. The click2learn.com e-Learning portal is located at www.click2learn.com/c2l. About MSGi Marketing Services Group, Inc. is a leader in the Internet incubation and integrated marketing services industries. MSGi's revenues have grown from $16 million in fiscal 1996 to in excess of $110 million on an annualized annualized Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared. basis. GE Capital is the owner of a 16 percent stockholder position in MSGi and CMGi is the owner of a 9 percent stockholder position in MSGi. MSGi is organized into two business divisions: The Internet Group and The Direct Group. The Internet Group's mission is to acquire, invest in and incubate incubate /in·cu·bate/ (in´ku-bat) 1. to subject to or to undergo incubation. 2. material that has undergone incubation. in·cu·bate v. 1. Internet companies. Its preliminary focus is on WiredEmpire and its Marketing Agent technology. MSGi plans to expand into other strategic areas. The Internet Group provides Internet marketing, e-commerce applications, Web development and hosting, online ad sales and consulting. The Direct Group provides strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , direct marketing, database marketing, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , telefundraising, media planning and buying. Through this business segment, MSGi will continue to grow by leveraging the synergies it has across all its companies in marketing and technology. Thousands of clients worldwide are provided services by MSGi, which has offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and in London. Corporate headquarters are located at 333 Seventh Ave., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY 10001. Telephone: 917-339-7100. Additional information is available on the company's Website: http://www.msginet.com. Matters discussed in this release include forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual results to differ are stated in the company's reports to the Securities and Exchange Commission including its 10-Q for the period ended December 31, 1999 and the annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended June 30, 1999. |
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