Click-to-Mortar Online Advertising Agency Re-Brands Itself.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Blue Ribbon Digital, a leading national online advertising agency pioneering Click-to-Mortar strategies, today announced its new name and brand. Formerly known as Blue Ribbon Consulting, Blue Ribbon Digital helps blue-chip companies capture, nurture and engage customers through innovative, predictive advertising strategies. Blue Ribbon Digital's new name capitalizes on the defragmentation See defragment. of traditional media. The name more accurately reflects the company's expertise and focus on online advertising, where many of the world's largest advertisers are channeling more of their marketing dollars. "Although the Internet has become the epicenter of the media paradigm-shift, most marketers still generate 90 percent of their revenues at some kind of retail or physical location," said Matt Greene, Blue Ribbon Digital President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "At Blue Ribbon Digital, we've figured out the recipe to the online advertising secret sauce and we're it using to enable our clients to drive sales, no matter where their customers buy their products and services - online or offline." Matt Greene is a seasoned advertising veteran. While his roots are in traditional advertising methods, he has helped to pioneer what he describes as Click-to-Mortar digital strategies for major marketers and has developed a Predictive Results Model (PRM PRM Partner Relationship Management PRM Parameter PRM Bureau of Population, Refugees and Migration (US State Department) PRM Partidul Romania Mare (Romania Mare Party) PRM Professional Risk Manager ). Utilizing this proprietary model, Blue Ribbon Digital clients are able to fully measure and understand both the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). and branding value of all their online advertising initiatives. About Blue Ribbon Digital Founded in 2002, Blue Ribbon Digital (BRD (Blue-Ray Disc) See Blu-ray. ) is a leading national online advertising agency pioneering Click-to-Mortar strategies for Global 1000 companies. BRD specializes in messaging on the Web across all media channels, designed to drive consumers from the Web to a physical location. Formerly known as Blue Ribbon Consulting, BRD delivers innovative advertising strategies and tactics that capture customers on the Internet and drive them to local stores or physical locations where clients' products and services are available. BRD has satellite offices in Pittsburgh and Phoenix and is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. where it is led by Matthew Greene, a veteran of Ogilvy & Mather, Ammirati and Puris and Convergence Group. For more information, please visit www.blueribbondigital.com or contact Pete Arnold, Peter Arnold Associates, parnold@parnold.com, 781-239-1030. |
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