Click here.The future for Latin America's dot-corns breaks down into a couple of big, easy-to-handle chunks, say industry specialists--either make money at something real, or die. Banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , those blocky, sometimes flashy portions of the screen that tout Tout To promote a security in order to attract buyers. tout To foster interest in a particular company or security. For example, a broker might tout a security to a client in the hope that the client will purchase the security. credit cards or, more often than not, other Web sites, will have to go. Click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed , the percentage of times a Web surfer actually bothers to follow the ad's link to some other place, are dismal dis·mal adj. 1. Causing gloom or depression; dreary: dismal weather; took a dismal view of the economy. 2. : around 0.25%. The Web ads that remain will likely be house ads for the deep-pocketed sponsors who part-own outlets. (Interestingly, portals are projected to command just 34% of Web ads by 2004, while content providers and publishers--the news and information sites to which the portals point--will battle over a larger slice of the pie.) Or sites will have to offer advertisers more bang for the buck, somewhere between newspapers and direct mail, where advertisers see quick results in real sales. |
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