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Click To Market Emerges as Leading Information Discovery Platform for Universal Data Capture and Analysis.


LOS ALTOS Los Altos (lôs ăl`tōs, lŏs), residential city (1990 pop. 26,303), Santa Clara co., W Calif.; inc. 1952. There is diversified light manufacturing. , Calif.--(BUSINESS WIRE)--Dec. 8, 1999--

Launch of Web Site Will Revolutionize rev·o·lu·tion·ize  
tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es
1. To bring about a radical change in: Television has revolutionized news coverage.

2.
 the Way Businesses

and Consumers Harvest and Analyze Critical Information

and e-Intelligence

Click To Market, Inc., the leading real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  Application Service Provider for Information Discovery, the process of developing new insights from isolated islands of raw data, today launched clicktomarket.com the company's highly anticipated web-based platform for data capture and analysis.

Click To Market's unique web-based Information Discovery Platform allows, for the first time, businesses, organizations and private individuals to create personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
, online (web and email) surveys and data capture forms. The platform is intuitive, scalable and user friendly with built-in safeguards to respect and maintain an individual's right to data privacy.

The Click To Market platform empowers users with the technology necessary to specify the raw data they wish to capture; to collect the data from an audience via the web or e-mail; and to correlate and understand the data leading to new and powerful insights.

Birth of a New Industry

In the same way that Ebay saw the future in online auctions, the founders of Click To Market recognized an enormous market need for the quick, cost-effective cost-effective,
n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate.
 harvest and analysis of profile, opinion and market research data via the web. They knew that information discovery and e-intelligence would increasingly become a business necessity for organizations and industries throughout the world.

"The way businesses harvest and analyze their critical data to make better, more informed decisions will be revolutionized by Click To Market's Information Discovery Platform," predicted Brian Donnelly
For the American Congressman, see Brian J. Donnelly.
Brian Donnelly (1949 - ) is a New Zealand politician. He is a member of the New Zealand First party.

Donnelly was trained as a teacher, and worked in the education sector for twenty years.
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Click To Market.

"Forward thinking organizations, such as Oracle and AltaVista, realize that understanding data harvested with our platform is the key to new competitive insights and critical business intelligence."

"With Click To Market customers need not incur To become subject to and liable for; to have liabilities imposed by act or operation of law.

Expenses are incurred, for example, when the legal obligation to pay them arises. An individual incurs a liability when a money judgment is rendered against him or her by a court.
 the time, cost and pain of building their own surveys and web response forms," Donnelly continued. "They can achieve superior results within minutes and at a fraction of the cost."

Applications for the Click To Market Information Discovery Platform are limitless. Current customers, such as Oracle, Altavista and Fatbrain, have leveraged the platform to capture an array of critical data, including customer/employee satisfaction, trade show feedback, web site name and address registration, pre-release product testing results and other powerful feedback.

Another prospective customer, a wellness community website, is utilizing Click To Market to develop confidential immune system immune system

Cells, cell products, organs, and structures of the body involved in the detection and destruction of foreign invaders, such as bacteria, viruses, and cancer cells. Immunity is based on the system's ability to launch a defense against such invaders.
 surveys to better understand various treatments.

About Click To Market

Headquartered in Los Altos, Click To Market is the leading Information Discovery Platform, the process of developing new insights from isolated islands of raw data, for universal data capture analysis and the real-time harvesting of critical e-intelligence.

An Application Service Provider, Click To Market's Information Discovery Platform empowers businesses, organizations and private individuals to instantly create personalized, online (web and email) surveys and data capture forms for the rapid harvesting of previously unattainable information.

Click To Market, Inc. is closing Series A financing and is currently pursuing a second round.

For more information, please contact: Brian Donnelly, CEO (bdonnelly@clicktomarket.com) or Devon Ericksen, Director of Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  (dericksen@clicktomarket.com) at Click To Market, Inc., 111 Main St., Suite K, Los Altos, CA 94022. Tel: 650/949-4200. Fax: 650/949-1902.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 8, 1999
Words:534
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