Click Tactics Teams Up With Fiserv.Business Editors & High Tech Writers CHARLOTTE, N.C.--(BUSINESS WIRE)--Sept. 27, 2000 Click Tactics to provide online direct marketing tools to Fiserv's financial institution clients Click Tactics, Inc., a direct marketing applications provider of Internet accessible services, announced today that it has formed a strategic alliance with Fiserv, Inc. (Nasdaq: FISV FISV Fiserv, Inc (stock symbol) ), a leading provider of integrated data processing Noun 1. integrated data processing - automatic data processing in which data acquisition and other stages or processing are integrated into a coherent system IDP automatic data processing, ADP - data processing by a computer and information management systems to the financial industry. Through this alliance, Fiserv's financial institution clients, and the financial institutions' business customers, will gain access to Click Tactics' suite of online marketing tools and services, including turnkey customized direct marketing campaigns, mailing lists An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new and customer data management applicable to virtually any size and type of business or financial institution. Fiserv financial institution clients will benefit from Click Tactics as a cost-effective method of not only soliciting and gaining new customers, but also cross-selling additional products and services to existing customers. Click Tactics will especially make an impact for small to medium-sized financial institutions and their business customers by expanding their marketing strategies through the ability to economically and efficiently conduct large-scale marketing campaigns of any size on par with those of much larger organizations. "Direct marketing can be a difficult challenge for some financial institutions and their business customers due to factors such as cost and productions requirements," said Paul Frank Paul Frank (born Paul Frank Sunich, August 29, 1967) is an artist and fashion designer. Paul's creations adorn clothing and other products. Julius the Monkey is one of Paul Frank's best-known characters. , president of Fiserv e-Products and Services. "I think Click Tactics will empower Fiserv clients and their customers, whatever their size or line of business, to use effective direct marketing campaigns." Click Tactics' implementation with Fiserv should be complete in September. "This is obviously a good fit for Fiserv clients, but especially for those that do not have substantial direct marketing capabilities in-house," said Frank. Click Tactics is a business services provider of prepackaged pre·pack·age tr.v. pre·pack·aged, pre·pack·ag·ing, pre·pack·ag·es To wrap or package (a product) before marketing. Adj. 1. and customized marketing campaigns for virtually every industry and professional group type. The online marketing tools, such as targeted direct mail, allow businesses to execute marketing initiatives via an online process accessible from any Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . "We look forward to an aggressive implementation so that Fiserv's financial institutions and their business customers can quickly take advantage of the powerful direct marketing tools that Click Tactics provides," said Click Tactics co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Kenneth Long. About Fiserv Fiserv, Inc. (NASDAQ: FISV) is an independent, full-service provider of integrated data processing and information management systems to the financial industry. As a leading technology resource, Fiserv serves more than 10,000 financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. providers worldwide, including banks, broker-dealers, credit unions, financial planners/investment advisers, insurance companies, mortgage banks and savings institutions. Headquartered in Brookfield, Wis., Fiserv also can be found on the Internet at www.fiserv.com. About Click Tactics, Inc. Click Tactics is an Internet provider Internet provider - Internet Service Provider of data acquisition, direct marketing and fulfillment solutions for businesses that enables companies to retain and enhance relationships with existing customers or to acquire new customers. The company utilizes a partnering strategy with a wide range of companies (such as Staples.com) to offer services that leverage the power of the Internet to deliver simple but powerful marketing tools to businesses of all sizes. These tools allow Click Tactics partners to provide an effective arsenal of marketing services. Services include customer relationship and list management, prospect list acquisition and management, marketing campaign analysis, coupon effectiveness analysis, online real time redemption summaries, campaign creation, and complete back-end fulfillment. The company's mailing address is 10720 Sikes Sikes can refer to: People
Charlotte is the largest city in the state of North Carolina and the 20th largest city in the United States. , 28277. Additional information can be found at the company's Web site at www.clicktactics.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion