Click Tactics Signs Agreement With Lasco.

Business Editors

CHARLOTTE, N.C.--(BUSINESS WIRE)--July 7, 2000

Michigan businesses to deploy new direct marketing tools

via financial institutions

Click Tactics, Inc., an Internet-based direct marketing firm, announced today that it has signed a strategic alliance agreement with Lasco Development Corp., a provider of technology and services to Michigan financial institutions. Lasco will now offer financial institutions the ability to remarket Click Tactic's direct marketing services to local businesses directly through the banks' Web sites.

Lasco's financial institution customers will have access to Click Tactics' full suite of marketing tools for creating customized direct marketing pieces, purchasing mailing lists and storing customer data in a cost-effective format, enabling these financial institutions to better serve their business customers by bringing sophisticated marketing technology to any size business.

"We've been researching ways to help our financial institution clients more effectively leverage their marketing and supply them with value-added services," said Dennis VanLandschoot, president of Lasco Development Corp. "Our goal is to place powerful direct marketing services in the hands of our client's customers and Click Tactics enables this by empowering the banks' customers to become better marketers."

Click Tactics is a business services outsourcer that provides prepackaged and customized marketing campaigns for virtually every industry and professional group type. The online marketing tools, such as targeted direct mail, allow businesses to execute marketing initiatives via an online process available anywhere there is access to a Web browser.

"In my 25 years as an entrepreneur, I've found that those companies that are first in a market space receive the highest rewards," said Kenneth Long, co-founder and CEO of Click Tactics. "Lasco is one of the first financial institution services providers to embrace the Click Tactics concept. I am confident that Lasco's financial institution customers will have a strategic advantage by helping their customers in the adoption of all the new marketing tools and technology Click Tactics provides."

About Lasco Development Corp.

Incorporated in 1968, Lasco Development Corp. is a wholly owned subsidiary of the Lake Superior & Ishpeming Railroad Company. Lasco supports the Marshall & Illsley (M&I) bank software, offers an optical storage solution, an on-demand digital archiving system, firewall security for those who use network and high-speed Internet services and other computer software and hardware to its financial institution customers. In addition, Lasco supports several commercial businesses with technology solutions including Novell, Windows NT, Windows 9x, LAN and WAN network systems. Additional information on Lasco can be found at www.lascoinc.com or by calling [phone].

About Click Tactics, Inc.

Click Tactics is an Internet provider of data acquisition, direct marketing and fulfillment solutions for businesses that enables companies to retain and enhance relationships with existing customers or to acquire new customers. The company utilizes a partnering strategy with a wide range of companies (such as Staples.com) to offer services that leverage the power of the Internet to deliver simple but powerful marketing tools to businesses of all sizes. These tools allow Click Tactics partners to provide an effective arsenal of marketing services. Services include customer relationship and list management, prospect list acquisition and management, marketing campaign analysis, coupon effectiveness analysis, on-line real time redemption summaries, campaign creation, and complete back-end fulfillment. The company's mailing address is 10720 Sikes Place, Suite 100, Charlotte, North Carolina, 28277. Additional information can be found at the company's web site www.clicktactics.com.