Click Tactics Chosen as Direct Marketing Partner for Staples.com; Click Tactics to Provide Small Businesses With Marketing Tools Via the Staples.com Business Solutions Center.Business Editors NOTE TO MEDIA: Photo is available in a Smart News Release (TM) on Business Wire's Home Page at www.businesswire.com CHARLOTTE, N.C.--(BUSINESS WIRE)--June 6, 2000 Click Tactics, Inc., an Internet-based direct marketing firm, today announced that it has been selected to provide its full suite of direct marketing services to Staples.com's small business customers. Under the terms of the agreement, the companies will host a co-branded Web site in the Staples.com Business Solutions Center. Staples.com customers will have access to Click Tactics' full suite of marketing tools where they can create customized direct marketing pieces, purchase mailing lists and even store customer data in an easy, convenient and cost-effective format. "At Staples.com, we're doing the same thing in services that we did with office supplies Office supplies is the generic term that refers to all supplies regularly used in offices by businesses and other organizations, from private citizens to governments, who works with the collection, refinement, and output of information (colloquially referred to as "paper work"). years ago; we save our customers time and money," said J.B. Lyon, vice president of business services for Staples.com. "Marketing is essential to the success of a small business, but researching providers can be a daunting daunt tr.v. daunt·ed, daunt·ing, daunts To abate the courage of; discourage. See Synonyms at dismay. [Middle English daunten, from Old French danter, from Latin and time consuming task. At Staples.com we do the homework for our customers by identifying best-in-class partners, such as Click Tactics, and deliver high quality services at great prices." Click Tactics is a business services outsourcer that provides a wide array of prepackaged pre·pack·age tr.v. pre·pack·aged, pre·pack·ag·ing, pre·pack·ag·es To wrap or package (a product) before marketing. Adj. 1. and customized marketing campaigns for virtually every industry and professional group type. The online marketing tools, such as targeted direct mail, allow businesses to execute marketing initiatives via simple online process available anywhere there is access to a web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . "Staples.com is an ideal business partner for Click Tactics because it services one of the largest groups of our key constituencies - small businesses," said Kenneth Long, Click Tactics co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our product offerings are especially suited for these businesses that have existing investments in `brick and mortar' but wish to reinforce that investment by utilizing the Internet. " About Staples.com Staples.com, a division of Staples Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SPLS), is creating a business-to-business electronic marketplace offering a comprehensive solution for the office needs of business customers. Staples.com currently provides an electronic marketplace where small, mid-sized and large businesses can procure office products and business services and obtain business information and expert content. Staples.com includes the operations of Staples Inc.'s e-commerce sites: Staples.com, Quill quill: see pen. .com and StaplesLink.com, as well as its Canadian e-commerce business. About Click Tactics, Inc. Click Tactics is an Internet provider Internet provider - Internet Service Provider of data acquisition, direct marketing and fulfillment solutions for businesses that enables companies to retain and enhance relationships with existing customers or to acquire new customers. Click Tactics offers services that leverage the power of the Internet to deliver simple but powerful marketing tools to businesses of all sizes. These tools allow Click Tactics partners to provide an effective arsenal of marketing services. Services include customer relationship and list management, prospect list acquisition and management, marketing campaign analysis, coupon effectiveness analysis, on-line real time redemption summaries, campaign creation, and complete back-end fulfillment. The company's mailing address is 10720 Sikes Sikes can refer to: People
Charlotte is the largest city in the state of North Carolina and the 20th largest city in the United States. , 28277. Additional information can be found at the company's Web site www.clicktactics.com. Note to editors: direct link to the Staples/Click Tactics site is http://www.staples.com/solutionscenter/sales_mkt/promotion/direct_mail/ direct_mail_default.asp Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.060600/bb1 |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion