Click Tactics, Inc. Announces Opening Of Technology Center.

Business Editors

ATLANTA--(BUSINESS WIRE)--Feb. 21, 2000

Internet Company Chooses Atlanta For New Office Location

Click Tactics, Inc., an Internet-based direct marketing firm, today announced that it will officially open its Technology Center in Atlanta, GA. The new Technology Center will support the Charlotte-based company's initiatives in the business-to-business and business-to-consumer market.

Click Tactics has secured 8,000 square feet off of Sugar Loaf Parkway and will move into the Technology Center by March 1, 2000. The facility will initially house the company's 20 Atlanta-based employees, with employment expected to grow to more than 50 by the end of the year. Click Tactics' Atlanta office is responsible for system development, application services and technology support for all of the company's operations.

"We evaluated a wide range of locations for this important center. There is so much technology talent in Atlanta because of it's recognized leadership in e-commerce and Internet technology," said Click Tactics Co-Founder and CEO, Ken Long. "Locating our important Technology Center in this market allows us to pull from the nation's best and brightest."

Click Tactics offers services, through partnership agreements, to major corporations that have large numbers of smaller businesses as customers. These services include the ability to provide a wide array of fee-based, customized, and prepackaged marketing campaigns and coupon programs for virtually every industry and professional group type. This level of marketing sophistication has previously been reserved for larger businesses with dedicated staffs and substantial budgets. Now, utilizing Click Tactics' marketing tools such as targeted direct mail, businesses can execute marketing initiatives via simple point and click instructions anywhere there's access to a web browser.

Click Tactics is an application service provider (ASP) that maintains under contract with its clients their customer databases from its secure data center in Atlanta. Services include customer relationship management, existing customer lists, and prospect list management, acquisition, marketing campaign analysis, coupon effectiveness analysis, on-line real time redemption summaries, campaign creation, and complete backend fulfillment. The Company's product offerings are especially suited for small-to-medium size businesses that have existing investments in `brick and mortar' but wish to reinforce that investment by utilizing the incredible reach of the Internet.

Chartered in October, 1999, by Ken Long, along with co-founders Michael Robinson and Robert Glezen, Click Tactics provides outsource marketing services to American and International businesses through partnerships with corporations that have relationships with small to medium businesses and wish to add value to those relationships. Ken is co-founder and Chairman of American Community Bank and founder of Protocorp International. Mike Robinson and Robert Glezen are formerly of Davis & Henderson Intercheques of Canada. The Company's management team is backed up with 150 years of combined management and marketing experience.

About Click Tactics, Inc.

Click Tactics, Inc. is an Internet provider of data acquisition and management marketing services with accompanying fulfillment solutions for businesses that enables the companies to retain and enhance relationships with existing customers while acquiring customers and building new relationships. Click Tactics offers services that leverage the power of the Internet to deliver simple but effective marketing tools to businesses of all sizes. These tools allow companies to provide an effective small arsenal of marketing services to their customers, including direct mail and fulfillment, via the Internet - "in Internet time."