Click Patrol Joins Select Group of Approved Overture Third-Party Providers.Business Editors & High-Tech high-tech also hi-tech adj. Informal Of, relating to, or resembling high technology. high-tech Adjective same as hi-tech Adj. 1. Writers DALLAS--(BUSINESS WIRE)--April 29, 2002 Approval by Top Pay-for-Performance See pay-per-click. Search Provider Now Required for Bid Management Companies Click Patrol, (www.clickpatrol.com), the leading provider of bid management services for pay-for-performance search engine advertisers, today announced it has been approved to provide its service through Overture overture, instrumental musical composition written as an introduction to an opera, ballet, oratorio, musical, or play. The earliest Italian opera overtures were simply pieces of orchestral music and were called sinfonie. Services, Inc., the leading pay-for performance search provider. "We are proud to be one of only a handful of companies that qualify to provide online bid management services for customers advertising with Overture," said Buddy Teaster, Click Patrol President. "This agreement ensures continued excellent service for our customers, who use Click Patrol software to manage their bids automatically and conveniently. "Advertisers using unauthorized companies or software stand a very real chance of losing that ability." Teaster added, "To ensure optimal product quality, Overture is requiring that providers be approved in order to have continuous access to their data." Pay-for-performance or pay-per-click A marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it. advertising is among the hottest new industries. Keyword search revenues come from the fees an online search engine charges an advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase to list and/or and/or conj. Used to indicate that either or both of the items connected by it are involved. Usage Note: And/or is widely used in legal and business writing. to link its company site to a specific search word or phrase. Companies bid to show up high on the list of search results at a search engine site, and the highest bidder HIGHEST BIDDER, contracts. He who, at an auction, offers the greatest price for the property sold. 2. The highest bidder is entitled to have the article sold at his bid, provided there has been no unfairness on his part. gets the top slot. At Overture, sites are thoroughly reviewed first for editorial relevancy and once approved are ordered based on bid levels. Click Patrol's sophisticated bid management service allows advertisers to automatically re-set their bids based on specific criteria, delivering time-savings and economic efficiencies for significant competitive advantage. Click Patrol's services include the ability for customers to: -- View and manage all bids on the top pay-per-click search engines. -- Generate significantly more click-throughs for the same investment by automatically eliminating price inefficiencies. -- Automatically maintain each of their search terms at a desired ranking, without exceeding a maximum bid amount. "Search engine advertising is growing faster than any online advertising, and some companies have several thousand keywords in play, so bid management is absolutely critical to achieving a strong return on investment," Teaster said. "That's even more important when companies are using multiple search engines." For more information, call Click Patrol at 214/290-0919 or visit the Web site at www.clickpatrol.com. About Click Patrol ClickPatrol is the largest provider of automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. pay-per-click bid management services. Its customers include Fortune 100 companies, ad agencies, SEOs and small to large advertisers worldwide. ClickPatrol's patent-pending services save customers significant time in managing their pay-per-click advertising accounts, and significantly increase return-on-investment by saving advertisers money and by maintaining advertisers at their desired search engine ranking Search engine ranking is a measure of the online promotional success of a web page or website. Most search engines default to ten organic or natural listings per page. Many include sponsor links before or to the right of the results. . The company has served pay-per-click advertisers since 1999. Overture is a trademark of Overture Services, Inc. |
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