Click Fraud Cost Internet Advertisers $666 Million in 2006.PRINCETON, N.J. -- IncreMental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. Advantage announced today the release of its breakthrough report on Combating Click Fraud. Among the findings revealed in this report are that click fraud cost Internet advertisers $666 million in 2006. Organized crime is heavily involved in click fraud. Click fraud has become so pervasive that it has begun to significantly stunt the growth of Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. . Among the issues addressed in this report are: * Competitors committing click fraud * Keyword manipulation including jamming, gap surfing, and friendly URLs A Web address that is easy for a user to decipher. Friendly URLs can be remembered without bookmarking. All programming code embedded in a friendly URL is hidden under abstract and more readable names. Contrast with and see dirty URL for example. * Clickbots and click farms * Domain tasting Trying out a new Internet domain name for five days, which is the grace period in which a registrant can choose to cancel the name and get a full refund of the registration fee. Domain tasting involves setting up home pages with ads and registering many domain names that are typically * Click fraud arbitrage * Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. against click fraudsters * Technological solutions This report features interviews with senior executives of companies offering technological solutions and financial alternatives as a means to combat click fraud. These include: * Fair Isaacs Corporation * Authenticlick * ClickLab, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control * Think Partnership * MordComm, Inc. /AdWatcher * ClickDefense Inc. * ClickFacts Inc. * IonReport, LLC David Wanetick, Managing Director of IncreMental Advantage said, "We are delighted to prepare the only research report that will give click fraud solutions providers the opportunity to discuss how their technologies can detect and disrupt click fraud. This report will be an invaluable guide to advertisers concerned about fraudulent seepage of their online marketing dollars." This report is available for purchase. Interested parties should call Neomi Barazani at 609-919-1895 ext. 100 or neomi@incrementaladvantage.com. About IncreMental Advantage: IncreMental Advantage is a think tank that publishes breaking research developments on issues ranging from advertising to water utilities. Our research is highly regarded among institutional investors Institutional Investor A non-bank person or organization that trades securities in large enough share quantities or dollar amounts that they qualify for preferential treatment and lower commissions. and senior executives from all over the world. The world's largest companies sponsor and send their senior executives to our conferences. Our research and events are dedicated to helping senior executives and institutional investors achieve "IncreMental Advantages" in their fields of expertise. Visit IncreMental Advantage online at http://www.incrementaladvantage.com. |
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