Click Forensics First to Bring Real-Time Audience Quality Measurement to Online Publishers and Ad Networks.New Platform Allows Ad Providers to Instantly Identify Good and Bad Traffic AUSTIN, Texas -- Click Forensics This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. ([R]), Inc., today announced the release of an enhanced version of its online audience quality monitoring platform that for the first time allows ad networks and publishers to instantly identify good and bad advertising traffic in the real-time click stream. By integrating the capabilities into their existing infrastructures, clients can better manage traffic sources to improve advertiser satisfaction and eCPM rates. The new capabilities also serve as the foundation for the real-time impression scoring engine currently being developed by Click Forensics, which will allow ad networks and publishers to make ad-serving decisions based on the quality of online visitors. "In its simplest form, our real-time audience quality tracking capabilities make it possible for publishers and ad networks to immediately block bad site visitors from seeing ads, and show the right ads to the real buyers," said Paul Pellman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Click Forensics. "This instantaneous in·stan·ta·ne·ous adj. 1. Occurring or completed without perceptible delay: Relief was instantaneous. 2. audience quality determination is an important step in transforming the results that search, display and social ad providers deliver to their clients." The new real-time audience traffic analysis capabilities of the Click Forensics platform is made possible by a RESTful rest·ful adj. 1. Affording, marked by, or suggesting rest; tranquil. See Synonyms at comfortable. 2. Being at rest; quiet. rest web service API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. that easily integrates into existing high-volume ad network infrastructures. The enhanced platform can score requests and process responses in less than 10 milliseconds, excluding Internet latency (1) The time between initiating a request in the computer and receiving the answer. Data latency may refer to the time between a query and the results arriving at the screen or the time between initiating a transaction that modifies one or more databases and its completion. . As a result, clients can instantly determine the quality of a site visitor, including if they're real or not, before anyone has paid or is charged for the click. This helps ad networks and publishers to protect advertisers from paying for fraudulent The description of a willful act commenced with the Specific Intent to deceive or cheat, in order to cause some financial detriment to another and to engender personal financial gain. and poor traffic sources, while allowing them to direct different types of good quality traffic sources to the advertisers that want them. The Click Forensics traffic quality management platform allows ad networks, online advertisers, agencies and publishers to protect themselves against poor quality traffic, while targeting and delivering traffic sources that are more likely to convert into sales. The power of the platform is derived from monitoring online media traffic across over 300 ad networks as well as billions of clicks from top search engines, leading publishers and advertiser web sites - providing the most complete and holistic Holistic A practice of medicine that focuses on the whole patient, and addresses the social, emotional, and spiritual needs of a patient as well as their physical treatment. Mentioned in: Aromatherapy, Stress Reduction, Traditional Chinese Medicine view of search and online advertising traffic quality. Combining more than three years of industry online advertising data and patent-pending heuristics heu·ris·tic adj. 1. Of or relating to a usually speculative formulation serving as a guide in the investigation or solution of a problem: to measure and score traffic quality in real-time, the best and worst traffic sources are flagged so advertisers, publishers and ad networks can select only the kind of traffic they want in order to improve the overall performance of online campaigns. For more information on Click Forensics, visit www.clickforensics.com. Follow us on Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. : @ClickForensics About Click Forensics, Inc. Click Forensics[R] is the industry leader in scoring, auditing and improving traffic quality for the online advertising community. Click Forensics provides traffic quality management solutions for leading online advertisers, publishers and ad networks, including companies such as Yahoo!, Progressive Insurance, Experian, Moxy Media, Nextag, Turn, Traffic Engine, Vegas.com and many others. The company also publishes the Click Fraud Index([R]), the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president. . More information on Click Forensics and its offerings is available at www.ClickForensics.com. Click Forensics and Click Fraud Index are registered trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies. |
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