Click Forensics Expands Management Team and Board of Advisors.

Top Heuristics Expert and New Advisory Board Members to Assist Company on Development of Industry's Leading Click Fraud Detection and Mitigation Solutions

AUSTIN, Texas -- Click Forensics[TM], Inc., creator of the search advertising industry's largest independent click fraud reporting service - the Click Fraud Network[TM] (www.JoinTheNetwork.com), today announced new management team and advisory board members. The company named former Symantec architect, Luca Loiodice, to the position of vice president of Heuristics Development. Mr. Loiodice will be the lead scientist and architect of ad click heuristics, which power the Click Forensics click fraud monitoring and mitigation product offerings. In addition, the company appointed new members to its technical board of advisors, including technology experts - Todd Smith, Robert Hansen and William Wright.

Luca Loiodice was previously an architect at Symantec Corp. where he designed and implemented the industry's first anti-phishing detection product featuring statistical models such as stochastic N-gram models, Levenshtein similarity metrics and Bayesian scoring. That product is used by the eBay toolbar as well as by Symantec's flagship Norton Internet Security and Norton Confidential products - all of which protect millions of online users every day from phishing attacks. Before joining Symantec, Mr. Loiodice was a founder of iStillo where he developed an information security application providing policy-based scanning and filtering of e-mail, to protect organizations against spam attacks and loss of confidential information. He also worked at IBM and Tivoli where he was a technical architect. Mr. Loiodice holds numerous patents on the behavioral detection of online threats.

The new members of the Click Forensics technical advisory board - Todd Smith, Robert Hansen and William Wright - are well-known innovators in the development of technology to detect and prevent malicious online attacks. Mr. Hansen is the CEO of SecTheory, a leading security consulting firm. He has worked in the security industry since the mid 1990s and helped pioneer leading banner advertising and click fraud detection solutions. During his tenure at eBay, Mr. Hansen worked on anti-cross site scripting, anti-phishing, anti-virus and web application intrusion detection and countermeasure, and was responsible for the company's authentication architecture. Mr. Hansen is also the author of RSnake, a heavily read security blog at ha.ckers.org.

Todd Smith founded Tivoli Systems in 1990 and was the company's chief scientist responsible for creating the distributed architecture that evolved into the CORBA standard widely adopted within the industry today. Prior to Tivoli Systems, Mr. Smith worked at IBM where he focused on object-oriented systems, distributed architectures and a variety of other important technologies. He is the author of several key patents ranging from the Internet cookie to heuristic detection of phish sites.

William Wright, a Ph.D. in cognitive science, is widely acknowledged as one of the industry's foremost experts in building heuristic systems to detect financial fraud. He is an artificial intelligence expert who has built numerous analytical and predictive systems over the past twenty years, including the Falcon Credit Card Fraud Detection System at HNC, the Advanced Fraud Screen system at CyberSource, and numerous adversarial modeling systems for the U.S. military.

"The technical people that have joined our team can stand toe-to-toe with any anti-fraud experts in the industry," said Tom Cuthbert, president and CEO of Click Forensics. "As click fraud joins spam, phishing and malware as one of the top threats to the e-commerce world, it's important that the industry's top experts are closely involved with helping to successfully mitigate and better control the click fraud problem. Their contributions will help ensure that the online pay-per-click advertising industry can continue to grow."

In early 2006, Click Forensics became the first industry source for statistically significant information on industry click fraud rates when it created the Click Fraud Index. The Click Fraud Index publishes data collected from the Click Fraud Network (www.ClickFraudNetwork.com), the industry's first independent third-party click fraud detection service dedicated to helping companies more accurately monitor their online advertising campaigns for pay-per-click (PPC) fraud. The service is unique in that it monitors online campaigns for click fraud by correlating data collected from search provider campaigns and the advertisers' own web sites - providing the industry's most accurate view of click fraud to date.

About Click Forensics, Inc.

Click Forensics, Inc. is the leading provider of third-party technology and services that help online advertisers, agencies and search providers to better identify pay-per-click fraud. The company runs the top independent click fraud detection service in the industry, the Click Fraud Network (www.ClickFraudNetwork.com), which monitors online advertising campaigns for click fraud free of charge. Click Forensics also provides an enterprise-class solution to help advertisers with campaigns of 100,000 clicks or more per month to track click fraud. More information on Click Forensics and its offerings is available at www.ClickForensics.com.

Click Forensics, Click Fraud Index and Click Fraud Network are trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.