Click Forensics 4.5 Helps Advertisers Monitor Online Campaigns for Affiliate-Based Click Fraud.New Enhancement Allows Agencies and Online Advertisers to Better Optimize optimize - optimisation Pay-Per-Click A marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it. Advertising Spending NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- At the Ad:Tech 2006 Conference at booth #1114, Click Forensics This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control today unveiled a new version of its enterprise-class click fraud detection service, Click Forensics[TM] 4.5 for Enterprise. The updated version includes a number of new features that allow advertisers for the first time to distinguish the click fraud rates of pay-per-click (PPC See Pocket PC, PowerPC and pay-per-click. PPC - PowerPC ) campaigns that run on search engine sites and their affiliate properties, allowing them to adjust their campaign spending to maximize return on investment. Many of the new capabilities available in Click Forensics 4.5 will also be provided to members of the Click Fraud Network[TM] by the end of the year. Currently, more than 2,800 companies are members of the Click Fraud Network. Members of the Network can monitor online advertising campaigns for unwanted clicks free of charge for campaigns with up to 100,000 clicks per month. "As we monitor our clients' pay-per-click campaigns, it's important to know the difference in click fraud rates of campaigns that run on the search engines and on their affiliate sites," said Jason Clement Clement, in the Bible Clement, in Philippians, one of Paul's coworkers. He is traditionally identified with St. Clement of Rome, the likely author of a letter written from there to the Corinthian church in c.A.D. 96. of Carat Fusion. "Doing so helps us make better decisions about where we should invest our online advertising dollars." With Click Forensics 4.5, advertisers and agencies are able to compare their own campaign information with industry click fraud data to better monitor fraud vulnerabilities by search terms, affiliate sites, search providers, time of day, and country of origin - helping to maximize dollars spent on search advertising. New features of Click Forensics 4.5 include: * Enhanced Summary Reporting: Shows the PPC campaign conversion rates, cost per conversion and click fraud exposure by keyword and search provider. The report also enables advertisers to see the adjusted amount they paid for each valid click. * Site Origination Origination The process through which a mortgage lender creates a mortgage secured by some amount of the mortgagor's real property. Notes: Also known as loan origination, everyone must go through the origination process when securing a mortgage for a piece of real Reporting: Shows advertisers the sites from which potential click fraud is originating. This includes the IP address of the site within a search engine's affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. . The report allows advertisers to make more informed decisions about where their PPC advertisements run so they can improve campaign ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . * Cost-Per-Click Data: An automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. keyword cost import process compares and optimizes keyword costs with threat levels in order to provide advertisers with the ideal cost of keyword terms. "Because ads appearing on search engine affiliate sites are more vulnerable to click fraud, it is essential advertisers are able to watch these venues more closely," said Tom Cuthbert, president of Click Forensics. "With Click Forensics 4.5, organizations can see if certain affiliate sites are driving low-quality traffic to their ads and then make decisions on where the ads appear in the future. This helps better protect their investment in PPC advertising and improve the overall performance of their campaigns." Availability Click Forensics 4.5 for Enterprise is now available. For more information, visit www.ClickForensics.com. Advertisers who wish to monitor their online PPC advertising campaigns of up to 100,000 clicks per month free of charge, can sign up for the Click Fraud Network at www.JoinTheNetwork.com. About Click Forensics Click Forensics, LLC is the leading provider of third-party technology and services that help online advertisers, agencies and search providers to better identify pay-per-click fraud. The company runs the top independent click fraud detection service in the industry, the Click Fraud Network (www.ClickFraudNetwork.com), which monitors online advertising campaigns for click fraud free of charge. Click Forensics also provides an enterprise-class solution to help advertisers with campaigns of 100,000 clicks or more per month to track click fraud. More information on Click Forensics and its offerings are available at www.ClickForensics.com. Click Forensics, Click Fraud Index and Click Fraud Network are trademarks of Click Forensics, LLC. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies. |
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