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Click! Use the Web to generate all of your marketing materials.


Imagine the day when a marketer at a community bank can go online and develop and produce all the bank's advertising and marketing materials.

The Ad Shop of Atlanta Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847.  has produced such a system now, called BankMarketingCenter.com. The center is described as a Web-based technology that automates the advertising process, reducing the time and expense associated with producing marketing and advertising materials.

The Ad Shop loads marketing materials on a customized website for each bank client. A bank employee can then go to the website, select the ad or marketing materials that are needed and instantly edit the copy or photo lineup A presentation of photographs to a victim or witness of a crime.

A photo lineup, also known as a photo array and or photo display, is a procedure used by law enforcement personnel to discover or confirm the identity of a criminal suspect.
. The employee can select which newspaper to run the ad in, identify the insertion insertion n. the addition of language at a place within an existing typed or written document, which is always suspect unless initialled by all parties.  dates and, with a click, submit it to the newspaper. For printed materials, the camera-ready cam·er·a-read·y
adj.
Prepared in such a way as to be appropriate for photographing prior to being made into a printing plate: camera-ready art; camera-ready text copy. 
 art work is e-mailed immediately to the printer or vendor that the bank has selected.

There's a special feature for community banks that deal with high schools and football teams selling donation ads in yearbooks and football programs. With the website, a banker can select from a variety of donation ads, type in the local team's mascot MASCOT - Modular Approach to Software Construction Operation and Test: a method for software design aimed at real-time embedded systems from the Royal Signals and Research Establishment, UK.  and then preview the customized ad. The ad can be printed out and given to the student in less time than calling an ad agency, www.BankMarketingCenter.com
COPYRIGHT 2005 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

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Title Annotation:New Products
Comment:Click! Use the Web to generate all of your marketing materials.(New Products)
Publication:ABA Bank Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 1, 2005
Words:217
Previous Article:Rate your website vendor.
Next Article:Go online to check and approve marketing graphics.
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