Cleveland AMA: How To Market A One-Time -- Impact -- Event.CLEVELAND -- David E. Gilbert, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Greater Cleveland Greater Cleveland is a nickname for the metropolitan area surrounding Cleveland in Ohio. Northeast Ohio refers to a similar but substantially larger area as described below. Sports Commission, will speak at the September 8th American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. (Cleveland AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ) meeting. The topic of his discussion will be How To Market A One-Time (Impact) Event. The event will be held from 5:30 pm to 8:00 pm at the Holiday Inn in Independence, Ohio. Advance registration is required at the Cleveland AMA website (www.clevelandama.org). Fees for the program are $25 for members, $35 for non-members and $20 for full-time students. The Greater Cleveland Sports Commission goal is to make Greater Cleveland the nation's foremost destination for amateur sporting events and activities. The organization is responsible for attracting, promoting and managing major amateur athletic events and to create sporting opportunities for youth and amateur athletes. The role of marketers and their responsibilities can be complex, both from an ongoing basis to special event planning for their company. This program will address important questions relating to one-time, annual or special event planning for marketers. David will touch on areas such as; necessary lead time for promoting One Time (Impact) events, staffing and budgeting for special events, outsourcing vs in house expertise, resources available for first time event marketing managers or planners and much more. Since its refounding in late 1999, the Sports Commission has already had significant success by securing more than 50 events for Cleveland including the NCAA NCAA abbr. National Collegiate Athletic Association Women's Final Four, NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. Gravity Games, U.S. Gymnastics Championships, International Children's Games The International Children's Games or ICG as it is commonly referred to is an International Olympic Committee-sanctioned event held every year where children from cities around the world and between the ages of 12 and 15 participate in a variety of sports. , McDonald's All-American High School Basketball Game, and U.S. Olympic Trials Box-Offs. These events represent an economic impact of more than $160 million for Cleveland's economy. Join us as we explore and learn the value of How To Market A One-Time (Impact) Event from the nation's foremost organization for amateur sporting events and activities, the Greater Cleveland Sports Commission. For more information about the event visit the Cleveland AMA website at: http://www.clevelandama.org/ About Cleveland AMA: The Cleveland chapter of the American Marketing Association (www.clevelandama.org), celebrating their 70th anniversary and the recipient of the 2003 Signature Chapter Award, supports marketing professionals by offering regular, monthly dinner programs. Cleveland AMA, originally founded in 1934, is made up of over 260 local members and is the sixth oldest chapter in the country. About the speaker Prior to this position, David served as Director of Community Affairs and Special Projects for the Convention and Visitors Bureau of Greater Cleveland where he was responsible for advancing Cleveland's travel and tourism service standards and related developments. Highlights of his tenure there include funding and development of two new, full-service visitor information centers and spearheading the funding, creation and operations of the Spirit of Hospitality Career Training Program, an innovative, new welfare-to-work initiative that received national recognition and acclaim. Prior to his work with the CVB CVB Convention and Visitors Bureau CVB College Van Bestuur (Dutch: Managing Council) CVB Camper Van Beethoven (band) CVB Common Vision Blox CVB Center for Veterinary Biologics , David served as executive director of North Coast Harbor North Coast Harbor is a district in downtown Cleveland, Ohio on the shore of Lake Erie. It includes the Great Lakes Science Center, the Rock and Roll Hall of Fame, Cleveland Browns Stadium, Burke Lakefront Airport, and the Cleveland-Cuyahoga County Port Authority. , Inc., a local development corporation responsible for the master planning and marketing of Cleveland's downtown lakefront development district. He also held the position of director of corporate development for The Cleveland Play House The Cleveland Play House is a regional theater company and also the name of a theater complex in the Fairfax neighborhood of Cleveland, Ohio. As of 2005, the artistic director of the theater company is Michael Bloom, the eighth since its inception. . |
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