Clementine With Capri From MINEit Uses Clickstreams To Improve Personalization; New Algorithm Enables Clementine Users To Increase E-business.Business Editors/High Tech Writers CHICAGO--(BUSINESS WIRE)--May 9, 2000 What paths do visitors take on your Web site? How does the sequence of purchases affect what customers will buy next? How do you discover patterns of fraud over time? Clementine Clementine forty-niner’s drowned daughter; “lost and gone forever.” [Am. Music: Leach, 236] See : Grief users get answers to these questions with Capri, a sequence association algorithm from MINEit Software. Capri, a plug-in to the SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. data mining workbench, Clementine, helps e-businesses use information about the order in which related events occur to predict other events. For example, this sequential information can be used to deliver personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. on a Web site to improve service delivery, increase customer lifetime value through a better understanding of customer interaction and uncover fraud and non-compliance more effectively. SPSS plans to begin shipping Capri worldwide in May. "e-businesses understand that bringing personalization to the Web is the key to success," said Peter Caron, marketing manager at SPSS. "Data mining makes true personalization possible by learning from behavior to understand how customers want to use a Web site. Capri helps Clementine users understand paths and e-commerce behavior better so they can improve Web site design, increase e-store sales and deliver service more effectively on the Web." Capri stands for Clementine A Priori a priori In epistemology, knowledge that is independent of all particular experiences, as opposed to a posteriori (or empirical) knowledge, which derives from experience. Intervals and is an association algorithm that finds relationships between items, such as products that are purchased together. Capri goes a step beyond most association algorithms to uncover the order in which these products are purchased. "Capri is the first sequence analyzer analyzer /ana·ly·zer/ (an´ah-li?zer) 1. a Nicol prism attached to a polarizing apparatus which extinguishes the ray of light polarized by the polarizer. 2. that detects different types of associations across time," said Alex Buchner, product director at MINEit. "Capri also supports domain knowledge provided by the user and scales extremely well on large data sets." With sequence association, users can: - Identify clickstreams or Web site paths for understanding purchases, exits, traffic and crime on the Web - Uncover patterns of non-compliance or fraud over time - Reveal the sequence of contacts that lead to better customer attraction - Improve market basket analysis Market Basket Analysis (MBA) applies association rule learning to purchase data with the goal of identifying cross-selling opportunities. Given a data set, the algorithm trains and identifies product baskets and product association rules. for understanding cross-selling over time - Expose the sequence of events that lead to churn churn: see butter. (customer loss) or retention - Identify powerful non-contiguous or underlying sequences "There is an increasing amount of Web data available to companies, but making use of it requires advanced analytics," said Mark Battaglia, executive vice president of marketing for SPSS. "Delivering analytics to this Web-based environment is a strategic priority for SPSS. Capri, along with SPSS Clementine Solution Publisher and SmartScore products and eMine consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" , are just the tools organizations need to get the most decision-making information from that data." System Requirements To be used efficiently, all computer software needs certain hardware components or other software resources to be present on a computer system. These pre-requisites are known as (computer) system requirements and are often used as a guideline as opposed to an absolute rule. - Requires Clementine 5.2 - Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. and Solaris only Pricing and Availability Capri is expected to begin shipping worldwide in May. The domestic list price is $3,999 for one client and $1,299 for each additional client. International pricing varies. About SPSS SPSS Inc. provides solutions that discover what customers want and predict what they will do. The company delivers solutions at the intersection of customer relationship management and business intelligence that enable its customers to interact with their customers more profitably. SPSS' solutions integrate and analyze marketing, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one , market research and the public sector. Headquartered in Chicago, SPSS has more than 40 offices, over 900 employees and 1999 revenues of $142 million. The company also has won the following awards: No. 70 on Forbes 1999 list of the "200 best small companies" and as the 22nd most profitable company on the Nasdaq exchange by Equities magazine; 1999 World Class Solution award in business intelligence and named "best decision support system for business intelligence" in the 1999 RealWare award competition; No. 14 in DM Review's 1999 Data Warehouse Top 100; placed No. 23 on the 1999 Softletter 100, a ranking of the top 100 personal computer software companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ; and No. 97 in the 1999 Software 500, a ranking of the world's largest software vendors by Software Magazine. For more information, visit www.spss.com. About MINEit Software MINEit Software is being hailed as "potentially the most exciting software start-up in Northern Ireland Northern Ireland: see Ireland, Northern. Northern Ireland Part of the United Kingdom of Great Britain and Northern Ireland occupying the northeastern portion of the island of Ireland. Area: 5,461 sq mi (14,144 sq km). Population (2001): 1,685,267. ", by Irish Computer Magazine. MINEit supplies products, services and expertise that let you take control of your e-commerce marketing. Experience the power of the Internet with our unique software for visitor and customer analysis. For more information, visit www.mineit.com. SPSS information is available on the World Wide Web through the SPSS Press Center at: http://www.spss.com/press |
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