Cleberg: positioning Farmland for the 21st century.KANSAS CITY Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Mo.--(BUSINESS WIRE)--Nov. 30, 1994--H.D. Cleberg, president and chief executive officer of Farmland Industries Inc., said during his "State of Farmland Address" that the farmer-owned regional cooperative experienced a year of significant progress in 1994. Speaking Wednesday to a crowd of about 3,000 at the general session of Farmland's 65th Annual Meeting, Cleberg pointed to Farmland's progress in improving returns to its farmer-owners, in implementing Farmland's basic mission to bring greater economic benefits to farmer-owners, and in positioning the co-op for the 21st century. Farmland reported sales of $6.68 billion and net income of $73.8 million for fiscal year 1994 which ended Aug. 31. These results are a significant improvement from the loss reported for the previous fiscal year. As a consequence, Farmland will return $70.6 million as patronage refunds to its member-owners, the regional's highest redemption since 1980. Addressing Farmland's strategy for the 21st century, Cleberg said, "Our three key strategies rest on diversification, our relationships within and outside the System, and communication to coordinate our efforts as producers, local cooperatives, and Farmland -- all of which build upon our System's current strengths." Cleberg called for closer coordination between producers, their local cooperatives and Farmland to adequately address the cyclical nature of agriculture, respond effectively to regulatory requirements in the agribusiness sector, and to build better business alliances outside the cooperative system to gain access to new markets. The theme for this year's annual meeting was "Proud to be Farmer-Owned(TM)," which emphasized the Farmland System's mission and unique position in the marketplace. "Consumers tend to have a positive image of the American farmer American Farmer was a public affairs radio program featuring farm news and information of value to listeners in rural America. It was heard on the ABC radio network from 1945 to 1963, airing on Saturdays and heard in a variety of timeslots on different ABC affiliates as someone who is family- oriented, with high integrity and a strong work ethic work ethic n. A set of values based on the moral virtues of hard work and diligence. work ethic Noun a belief in the moral value of work . We want to reinforce this image," said Cleberg. Consequently, Farmland will launch a new advertising campaign in February based on this theme. In other business during the General Session, Cleberg and Board Chairman Al Shivley awarded the prestigious Dreyer Award to Ken Hahn, general manager of the Planters Cooperative Association in Lone Wolf Lone Wolf, d. 1879, Kiowa Chief. He led some Kiowas on raids in 1874 after his son had been killed by whites, but he was defeated and with a number of followers was deported to Florida, where he remained in military confinement for three years; he died one year after , Okla. The Dreyer Award is given annually to an outstanding manager in the Farmland System. Charles Osgood For the psychologist see, see . Charles Osgood (born Charles Osgood Wood, III on January 8, 1933) is a radio and television commentator in the United States. His daily program, The Osgood File, has been broadcast on the CBS Radio Network since 1971. , Anchor of CBS' Sunday Morning Sunday Morning may refer to:
n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. . Farmland Industries Inc. is one of the nation's largest agricultural cooperatives, owned by about 1,500 farmer-cooperative associations, which in turn are owned by about a half million farmers and producers across the heartland of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . In addition, Farmland is owned directly by more than 8,000 livestock producers. Headquartered in Kansas City, Mo., Farmland and its farmer-cooperative members manufacture and distribute the products and services its owners need to grow crops and livestock, including crop nutrients, crop protection products, feedstuffs, animal health products and energy products. Farmland's grain division markets pork and other food products from the Americas to Europe, Asia and the Pacific Rim. Farmland's annual meeting continues through Thursday, Dec. 1, at Bartle Hall in downtown Kansas City Downtown Kansas City, Missouri, the central part of the Kansas City Metropolitan Area, is defined by the Kansas City, Missouri Downtown Council and City Hall officials as the area located between the Missouri River in the North, to 31st Street in the South; and from the . CONTACT: Farmland Industries Inc., Kansas City Sally Gallion, 816/459-6230 |
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